Simon Sinek

Simon Sinek is an optimist….He believes in a bright future and our ability to build it together.

Simon Sinek has been described as a visionary thinker with a rare intellect, Sinek teaches leaders and organizations how to inspire people. With a bold goal to help build a world in which the vast majority of people go home everyday feeling fulfilled by their work, Sinek is leading a movement to inspire people to do the things that inspire them.

A trained ethnographer and author of Start With Why: How Great Leaders Inspire Everyone to Take Action, Simon Sinek  has held a life-long curiosity for why people and organizations do the things they do. Fascinated by the leaders and companies that make the greatest impact in the world, those with the capacity to inspire, he has discovered some remarkable patterns of how they think, act and communicate. He has devoted his life to sharing his thinking in order to help leaders and organizations inspire action.

He is best known for discovering the Golden Circle and popularizing the concept of Why, the purpose, cause or belief that drives every one of us. The Golden Circle is a naturally occurring pattern, grounded in the biology of human decision making, that explains why we are inspired by some people, leaders, messages and organizations over others.

Sinek’s unconventional and innovative views on business and leadership have attracted international attention and have earned him invitations to meet with leaders and organizations in a wide array of industries including Microsoft, Mars, 3M, New York City Ballet, the United States Military, Members of the United States Congress, the Ambassadors of Bahrain and Iraq, multiple government agencies and entrepreneurs. Simon Sinek has also had the honour of presenting his ideas at the United Nations, to the senior leadership of the United States Air Force and to the senior leaders of NASA.

Sinek shares his optimism with all who will listen. He speaks around the globe and has commented for local and national press, including The New York Times, Wall Street Journal, The Washington Post,

Houston Chronicle, FastCompany, CMO Magazine, NPR and BusinessWeek. Sinek is a regular contributor to The Huffington Post, writes his own blog, and makes regular guest appearances on MSNBCs Your Business, among others. The talk he gave at his first TEDx event, How Great Leaders Inspire is one of the most shared TED Talks on TED.com.

Sinek is an adjunct staff member of the RAND Corporation, one of the most highly regarded think tanks in the world, where he advises on matters of military innovation and planning. He is also active in the arts and not-for-profit world, working with Education for Employment Foundation to help create opportunities for young men and women in the Middle East region. When not in hotels, he lives in New York where he teaches graduate level strategic communications at Columbia University.

The Infinite Game

How can we win a game that has no end? The simple answer is we can’t. However, that’s exactly what so many companies are trying to do. The problem is, there is no such thing as “winning business.” In a game with no finish line and no agreed upon rules or metrics it is impossible to “be number one,” “be the best” or “beat our competition.” In this Infinite Game, there is only ahead and behind. Leaders of organizations must understand the rules of the Infinite Game. Failure to do so dramatically increases the chance that they will set themselves on a path that eventually drains them of the will and resources to play at all. Eventually they will drop out of the game and no one will care. Their competition will just keep playing without them. In his talk, Simon explores how understanding the rules of the Infinite Game is essential if any leader wants to stay ahead and outlast any competitor…forever.

Start With Why

Why are some organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

Any organization can explain what it does; some can even explain how they do it; but very few can clearly articulate WHY they do it.

Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY, those who have a clear vision as to why they are doing what they do, inspire others. The people that follow them don’t do so because they have to, they do so because they want to.

Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to articulate your WHY and how to use that as a starting off point to inspire others and achieve success.

Simon Sinek shows audiences:

• That it doesn’t matter what you do, it matters why you do it
• How to be open to new ideas and look at old ideas through a new lens
• To understand that employees are the backbone of any business and the key to success
• Why some organizations are more innovative, more profitable, command greater loyalties from customers and employees alike and are able to repeat their success over and over (and how you can, too)