Denise Lee Yohn

Denise Lee Yohn is the author of What Great Brands Do and FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, and one of the leading authorities on brand leadership and brand-culture alignment. Her work has made her an in-demand keynote speaker inspiring business leaders worldwide to build great brands and exceptional organizations.

The Expert on Brand-Culture Fusion

Yohn’s career has included leading brand-building efforts for some of the world’s most iconic brands, and her consulting practice helps organizations align their external brand promise with their internal culture. Her book FUSION provides the framework for understanding that brand and culture are not separate functions but two sides of the same coin, and that the world’s greatest companies succeed by integrating both. She has spoken at TEDx, the Consumer Electronics Show, and corporate events for Fortune 500 companies.

Building Great Brands from the Inside Out

Yohn’s presentations help leaders understand that building a great brand starts with building a great culture. Her keynotes deliver proven strategies for aligning brand strategy with company culture, building brands that customers and employees love, the practices that distinguish great brands from ordinary ones, and creating the brand-culture fusion that powers the world’s greatest companies.

The Fusion Formula: Brand + Culture = Results

Forget everything you think you know about workplace culture!  You don’t need perks and parties.  You need engaged employees who produce the right results and help you build a great brand.  Denise shows you how to infuse your culture with your core brand values and align your people with your unique brand identity, so you produce a healthy organization and a valuable brand.  Based on her new book, FUSION, Denise shares the secrets behind the world’s greatest organizations and lays out the leadership playbook for achieving the brand-culture fusion you need to power your performance and future-proof your business.

Brand Leadership:  How to Build a Rock Star Brand

You know how great brands dominate their fields.  You experience it every time you pay a premium for a certain type of jeans, or see a line of people camping out to catch the newest smart phone release.  Denise shows you how to achieve rock star brand status.  Drawing from case studies, analyses, and interviews with brand leaders from the world’s leading brands, she shows you what great brands do and how to achieve the kind of brand leadership that everyone — from customers to employees to investors — wants a piece of.

Ignite Experience: Fuse Customer Experience and Employee Experience to Drive Your Growth

Customer experience is the new competitive battlefield where customer loyalty is won or lost.  And among employees, the war for talent is intensifying.  How do you win on both fronts?  Denise shows you how to align and integrate your employee and customer experiences—and unleash their combined power to fuel your growth.  Learn how to design and deliver employee experiences that fully engage your people and translate into customer experience excellence.  Denise lays out the complete game plan you need to win the hearts and minds of customers and employees.

Extraordinary Experiences: How to Win Customers’ Hearts and Dollars

How do some companies break through the clutter; compete with bigger, better-resourced competitors; and manage to grow and thrive when so many others fail?  They earn customer love and loyalty through extraordinary experiences.  Denise gives you the complete blueprint for creatively designing and consistently delivering customer experiences that win over customers for life.  Learn how to get the edge that everyone else wants and excel at customer experience.

Brand-Building Isn’t Just for the Big Guys

It’s true!  You don’t have to be big to be great.  Even if you’re an entrepreneur who’s short on time and money, you can build a brand that stands out and has a big impact.  Denise shows you what you need to beat the big guys at their own game.  She reveals the Minimum Viable Brand (MVB) framework and how to lay the foundation for getting traction in a crowded, cluttered marketplace. Learn the 6 “What’s” that every start-up and small business must answer — and how the most successful entrepreneurs have built powerful, profitable brands.

What Great Salespeople Do

If you’re worried about how the role of sales and selling is changing, you need to know what the best salespeople do to succeed in this new business environment.   Denise shows you that great salespeople do what great brands do.  She explains how to innovate — not imitate, how to create extraordinary experiences that embody your brand, and how to cultivate strong, emotional connections with customers.   You’ll be inspired to engage with clients in new ways that cut out competitors and create long-term business success. Learn why and how the most effective salespeople operate as brand evangelists — and how you can too to win the new sales game.