Adam Ferrier

Adam Ferrier is one of Australia’s most decorated consumer psychologists, brand strategists, and advertising professionals, best known as the founder of Thinkerbell, an agency ranked the number one creative agency in the world by BestAds. He speaks on consumer behavior, behavioral economics, brand building, and the psychology of change, helping organizations understand why people do what they do and how to motivate them to act differently. A Cannes Gold Lion and Gold Effie double winner, Ferrier brings rare credibility at the intersection of creativity and science.

The Architect of Measured Magic
Ferrier founded Thinkerbell after co-founding Naked Communications and co-owning Cummins and Partners, named Mumbrella Agency of the Year. Thinkerbell won the Full Service, Creative, and PR Agency of the Year titles simultaneously in Australia, a feat never before achieved by a single agency. Ferrier is chair of the APS Consumer Psychology Interest Group and a regular presence on the ABC’s acclaimed Gruen series, as well as on The Project and Celebrity Apprentice. His clients have included global brands such as Pepsi and Levi’s.

Author & Thought Leader
Ferrier is the author of two books: The Advertising Effect: How to Change Behaviour, which explores the behavioral science behind consumer motivation, and Stop Listening to the Customer, which argues for brand courage over focus-group paralysis. In his keynotes, he equips audiences with evidence-based tools to drive behavioral change, build stronger brands, and unlock creative strategies that produce measurable results. He speaks on creativity, persuasion, consumer psychology, and behavior change.

Stop Listening to The Customer

In today’s data swamped world we are at risk of being blindsided and taking our attention off our companies most valuable asset – our brand.

Understanding the customer, and their needs and wants has always been a part of building a brand and growing a successful business. However, in today’s ‘customer-obsessed’ world the more you listen to the customer the more you’re at risk of forgetting what your own point of view on the world is.

In this entertaining and informative keynote, Adam Ferrier looks at the role of the customer in building a business, what drives a customer’s decisions, and how to use this information to build your brand or business.

Peppered with his signature wry humour and wit, Adam tackles the issues head-on by combining marketing science with case studies, acute personal observations and insights from around the world to deliver a truly unique perspective that is thought-provoking and makes a whole lot of sense.

In this keynote you will learn:

• How to embrace customer insights – the right way
• Brand first thinking
• Rules for strong brand building (building brand intelligence)

If Batman Owned Your Business

Whether it be your business, your brand or your people, everyone seems to be obsessed with finding and communicating their strengths. Seems like the right thing to do, problem is everyone else is doing it too. Our strengths are very likely to be generic. There is an alternative path to growth – we can learn from Batman, someone who gets his strength paradoxically by embracing (and amplifying) his weaknesses. Adam Ferrier will talk about the science behind this counter-intuitive approach, and why it’s already working for many businesses around the world.

This talk draws on the fundamental drivers of human behaviour, and explains why we are all more attracted to businesses, brands, and people brave enough to be vulnerable. In this talk Adam will

• Encourage delegates to explore a new path to growth – embracing weakness
• Demonstrate the body of psychological and cultural evidence why this is such an effective path to growth
• Provide tactics and tools people can apply
• Use, and draw upon a number of case studies he has personally been involved in.

The Advertising Effect – How to Change Behaviour

We all want people to change; whether we want consumers to buy more, employees to work more or colleagues to think more – if people did exactly what we wanted them to we would all be happier… and richer. In this provocative presentation, based on his best-selling book, Adam Ferrier, the man driving consumer engagement for brands such as Levi’s and Pepsi, arms delegates with a new way of thinking around, and inspiring, lasting tangible change using a potent blend of human psychology and advertising know-how.

Sharing his understanding of the fundamentals of why humans do what they do and buy what they buy Adam will:

• Encourage delegates to utilize the behavioural science behind motivation theory
• Shed light on the key factors that must exist to create lasting change
• Provide tools and techniques to put this new knowledge into practice
• Flip everything you thought you knew about why we do what we do on its head