Bruce Tulgan

Bruce Tulgan

Speaker Bruce Tulgan keynotes on business and generations

Speaker: Bruce Tulgan

 Author and Leading Expert on Generations in the workplace

Speech Topics Include:

  • Fight the Under-Management Epidemic – the case for strong highly-engaged Leadership
  • Bringing Out the Best in Young Talent: Managing Generations Y & Z
  • Generational Shift: Leveraging Generational Diversity in the Workplace
  • The Rising Star’s Guide to High Performance: How to manage yourself, your boss, and sideways in today’s high-pressure workplace

Keynote speaker Bruce Tulgan is internationally recognized as the leading expert on young people in the workplace and one of the leading experts on leadership and management. Bruce is a best-selling author, an adviser to business leaders all over the world, and a sought-after keynote speaker and management trainer.

Since 1995, Bruce has worked with tens of thousands of leaders and managers in hundreds of organizations ranging from Aetna to Wal-Mart; from the US Army to the YMCA. In recent years, Bruce was named by Management Today as one of the few contemporary figures to stand out as a “management guru” and he was named to the 2009 Thinkers 50 rising star list. On August 13, 2009, Bruce was honored to accept Toastmasters International’s most prestigious honor, the Golden Gavel. This honor is annually presented to a single person who represents excellence in the fields of communication and leadership. Past winners have included Stephen Covey, Zig Ziglar, Deepak Chopra, Tony Robbins, Ken Blanchard, Tom Peters, Art Linkletter, Dr. Joyce Brothers, and Walter Cronkite.

Bruce’s most recent book is Bridging the Soft Skills Gap: How to Teach the Missing Basics to Today’s Young Talent (Wiley, 2015.) He is also the author of  The 27 Challenges Managers Face: Step-by-Step Solutions to (Nearly) All of Your Management Challenges (Jossey-Bass/Wiley, 2014,) the best-seller It’s Okay to Be the Boss (HarperCollins, 2007) and the classic Managing Generation X (W.W. Norton, 2000; first published in 1995.) Bruce’s other books include Winning the Talent Wars (W.W. Norton, 2001), which received widespread acclaim from Fortune 500 CEOs and business journalists; the best-seller Fast Feedback (HRD Press, 1998); Not Everyone Gets a Trophy: Managing Generation Y (Jossey-Bass, 2009); Managing the Generation Mix (HRD Press, 2006) and It’s Okay to Manage Your Boss (Jossey-Bass, 2010.) Many of Bruce’s works have been published around the world in foreign editions.

Speaker Bruce Tulgan lectures at the Yale Graduate School of Management and his writing appears regularly in human resources, staffing, and management journals, including a regular column in TRAINING Magazine called “Sticky Notes” and a regular column in the Huffington Post. His writing has also appeared in dozens of magazines and newspapers such as the Harvard Business Review, Businessweek, HR Magazine, the New York Times, the Los Angeles Times, and USA Today. As well, his work has been the subject of thousands of news stories around the world.

Before founding RainmakerThinking, Inc. in 1993, Bruce practiced law at the Wall Street firm of Carter, Ledyard & Milburn. He graduated with high honors from Amherst College, received his law degree from the New York University School of Law, and is still a member of the Bar in Massachusetts and New York. Bruce continues his lifelong study of Okinawan Uechi Ryu Karate Do and holds a fifth degree black belt. He lives in New Haven, Connecticut with his wife Debby Applegate, Ph.D., who won the 2007 Pulitzer Prize for Biography for her book The Most Famous Man in America: The Biography of Henry Ward Beecher (Doubleday, 2006.)

Fight the Under-Management Epidemic: A Call to Action for CEOs, Business Owners and Senior Leaders

The Under-Management Epidemic
In 2004 a groundbreaking research study from RainmakerThinking, Inc. revealed an epidemic of under-management throughout the workplace.  10 years later our on-going study shows under-management is still rampant.  A full 90% of all leaders and managers are not providing their direct-reports with sufficient guidance, support and coaching.

Why It Matters

·         The costs of under-management throughout the management ranks are staggering.

·         Under-management is what causes sound strategic plans and new initiatives to fail or fall short of their potential due to execution.

·         Under-management is the source of nearly every poor customer experience.

·         Under-management is the ticking time bomb at the heart of nearly every major existential corporate crisis.

·         Under-management is the basis of nearly every human capital challenge organizations face today.  Worried about employee engagement?  Low employee morale, productivity and engagement are all leading symptoms of acute under-management.

It’s Okay to Be the Boss: How to Be the Manager Your Employees Need
In 2004, a groundbreaking research study from RainmakerThinking, Inc. revealed an epidemic of under-management throughout the workplace. Ten years later, this ongoing study shows under-management is still rampant: Nine out of ten leaders and managers provide their direct-reports with too little guidance, direction, support and coaching. Under-management afflicts leaders and managers at all levels in organizations of all shapes and sizes in every industry.

In his classic best-seller It’s Okay to Be the Boss ™ – The Step-by-step Guide to Becoming the Manager Your Employees Need Bruce Tulgan shares the lessons from leading hundreds of his legendary “manager’s boot camps” in which he helped managers confront under-management in themselves and learn to practice the basics of strong highly-engaged leadership.

Bruce Tulgan has had his finger on the pulse of real managers in the real world for nearly twenty years. Armed with thousands of case studies and hundreds of best practices, Bruce connects with managers because he helps them tackle their real world challenges.

Whether it is a high energy keynote speech, a full day workshop, or ongoing training, Bruce brings his message of how to fight the under-management epidemic to audiences of all sizes.

Attendees will come away with fresh insights and actionable tools and techniques that will make them more effective managers almost immediately.

Bringing Out the Best in Young Talent: Managing Millennials

By the mid 1990s, RainmakerThinking was tracking the first wave of the great Millennial cohort, “Generation Y” (born 1978-89). In the early 2000s, RainmakerThinking began tracking the second wave Millennials, “Generation Z” (born 1990-2000), when they first entered the workforce as teenagers in part-time jobs. All along, Bruce has kept his finger on the pulse of the ever-emerging newest “new” young workforce, maintaining a comprehensive picture of where they are coming from and where they are going in the changing workplace.

This research has resulted in many books, including two books about the Millennials: In NOT EVERYONE GETS A TROPHY (revised updated edition due out January 2016), Bruce refers to the Millennials as “the most high maintenance workforce in history” but then gives step-by-step tools and techniques for helping them become “the most high-performing workforce in history.” In BRIDGING THE SOFT SKILLS GAP (September 2015), Bruce addresses the number one issue with young workers today and teaches managers how to “teach the missing basics to today’s young talent.”

Bruce separates the facts from the myths about today’s young workers.  With verbatim (and often hilarious) quotes from young workers and their managers, Bruce offers actionable advice for leaders, managers, and supervisors to better recruit, train, engage, develop, motivate and retain the best of the next generation of talent.

Generational Shift: Leveraging Generational Diversity in the Workplace

For nearly two decades RainmakerThinking, Inc. has been tracking the hopes, fears, and aspirations of people across all generations. Our ongoing study, Generational Shift in the Workplace, reveals strong generational trends in career paths, management practices, attitudes, expectations and behavior in the workplace.

We are all living through these profound changes in our workplace today. Our research shows that, depending on where you are in your life and career, you are probably experiencing these changes differently. That’s why the “generational lens” can be so powerful.

Using the “generational lens” he first developed in Managing the Generational Mix – From Urgency to Opportunity Bruce helps people of different generations understand where each other is coming from and where they are going. Along the way, he shares the best practices to help people of all ages work together more effectively and turn age diversity into strategic advantage.

It’s Okay to Manage Your Boss: How to Help Your Boss Give You the Support, Training, Guidance, and Feedback You Need to Succeed
Wherever you work, unless you work alone, then you probably rely on your immediate boss more than anyone else to help you make valuable contributions every day and get what you need at work.  No other relationship is as important to your career success as the relationship you have with your immediate leader/manager/supervisor.  Yet, most employers do not take enough time to teach employees the best practices for working effectively with your immediate manager.

Now leveraging more than two decades of RainmakerThinking, Inc. research, Bruce has created a program especially tailored to teach employees how to better manage themselves and take a more active role in managing their working relationships with their immediate managers. Bruce teaches employees how to tune-in to what their managers need and want from them — and how to help their managers get better at managing them. When employees take greater responsibility for making sure they are working well with their managers, everything goes better.

Based on ongoing research started in 1993, Bruce teaches employees to focus like a laser beam on building ongoing dialogues with their managers in order to get the four essential elements every employee needs in order to succeed:

·         Clearly spelled-out and reasonable expectations

·         The skills, tools, and resources you need to accomplish those expectations

·         Honest feedback about your performance and course-correcting direction when necessary

·         Proper recognition and rewards in exchange for your performance

When employees get really good at managing their managers, they are able to do more work better and faster, get more recognition and reward, and increase their chances of success at work. Everybody wins.

Building New Leaders: Critical Skills for First Time Managers

Every new leader at any level must go through a process of assuming authority, establishing communication with direct-reports, and managing workflow. This is a challenging process for any new leader of any age. It is especially challenging for new leaders who are younger and less experienced.

Bruce Tulgan has personally led hundreds of career seminars for thousands of young high-performers and trained thousands of new young leaders in dozens of organizations.

RainmakerThinking’s research shows that most new young leaders do not get enough structured guidance, direction, and support in taking on their new management/leadership responsibilities, especially when it comes to assuming authority, establishing communication with direct-reports, and setting up an ongoing process for managing workflow. Further, this results in lower performance rates and higher turnover among teams led by new young managers, as well as lower performance and higher turnover among new young managers themselves.

Human Capital Management: Winning the Talent Wars

In his highly prescient 2001 book WINNING THE TALENT WARS: How to Build a Lean Flexible High-Performance Workplace Bruce shared what were, at the time, bleeding-edge human capital strategies and are, today, still considered best practices. In the twelve years since then, Bruce has advised senior executives and HR leaders in numerous organizations seeking to move toward lean, flexible, high-performance human capital management practices.

Among the most pressing human capital issues facing business leaders today are tied directly to the generational shift in the workforce RainmakerThinking has been tracking for nearly two decades: Still two percent of the workforce is made up of those born before the Baby Boom. Now the aging Baby Boomers (35% of the workforce) are creating an age bubble on the older end of the workforce. As they steadily leave, they take with them skill, knowledge, institutional memory, relationships, and the last vestiges of the old-fashioned work ethic. On the other end of the spectrum, there is a growing youth bubble emerging with Generation Z (“Second Wave Millennials” born 1990-1999, already 6% of the workforce) following on the heels of Generation Y (“First Wave Millennials” born 1978-1989, already 30%). In the middle, caught between the age bubble and the youth bubble, is Generation X (28%), now the prime age workforce.

The generational shift in the workforce will largely define the human capital management challenges facing organizations over the next ten years. Now Bruce has created a program specially tailored to senior executives, hiring managers, and HR leaders, focusing in on the latest workforce trends and what they are likely to mean for the future of staffing in your organization.


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