03 Jun Harry Beckwith
Speaker: Harry Beckwith
Brand Consultant, Author: Selling the Invisible
- Selling the Invisible
- The Invisible Touch: The Four Keys to Serving and Satisfying Your Clients
Harry Beckwith is one the world’s best-known and most respected marketers.
He has advised thirty-one Fortune 200 companies in seventeen countries and won the American Marketing Association’s highest award for marketing effectiveness, for clients including Target, China Fashion Council, Microsoft, the world’s second largest labor union, and the Ladies’ Professional Golf Association.
His four books have earned over twenty-one million dollars in sales in thirty-three countries. His first, Selling the Invisible, spent thirty-six consecutive months on the Business Week best seller list. He is featured in The Secrets of World’s Best Business Communicators and cited in over ninety other books on business.
Harry graduated Phi Beta Kappa from Stanford University and from University of Oregon School of Law, which led to a law clerkship to a federal judge and an advisory position to the U.S. Secretary of Transportation.
In 1982, Harry left his trial practice and Oregon, and four years later was named creative supervisor of Carmichael-Lynch in Minneapolis, four times Advertising Age’s choice as America’s most creative agency. Harry advises the Stanford University Department of Athletics and a cancer foundation, and teaches second grade part-time. When Harry is not running (over twice around the world since 1975), studying decison-making and persuasion, or watching every movie ever made, he is busy producing and subsidizing his heirs: Brooks, Harry, Will, Tim, Cole and Cooper.
He lives overlooking a forest with his two great loves: his wife, the author Christine Clifford Beckwith, and his work, which continues to provide the intriguing education that began, at age 11, when he first read Vance Packard’s The Hidden Persuaders.
Selling the Invisible
The Invisible Touch: The Four Keys to Serving and Satisfying Your Clients