Jackie Freiberg

Jackie Freiberg is a bestselling author, leadership expert, and one of the Top 50 Thought Leaders in leadership as recognized by Leadership Excellence Magazine. She is the co-author of Nuts! Southwest Airlines’ Crazy Recipe for Business and Personal Success, the definitive book on how Southwest Airlines built one of the most admired cultures in business history.

Lessons from the World’s Most Admired Cultures

Dr. Freiberg has spent decades studying what makes legendary organizations tick, from Southwest Airlines to other companies that have built cultures of extraordinary engagement and performance. Her books including Nuts!, Guts!, Nanovation, and CAUSE! provide research-based frameworks for building workplaces where people are engaged, accountable, and passionate about their work. She has been recognized as one of the most sought-after female business speakers in the nation.

Building Cultures Where People Thrive

Freiberg’s presentations combine rigorous research with compelling storytelling to help leaders at every level create cultures of ownership, innovation, and service. Her work emphasizes that great cultures are not accidents — they are built through intentional leadership practices. Her keynotes deliver powerful insights on building cultures of engagement and accountability, servant leadership and values-driven organizations, lessons from Southwest Airlines and other legendary companies, and unleashing human potential through purpose-driven leadership.

What does Jackie Freiberg speak about?

Jackie Freiberg speaks on organizational culture and leadership, drawing on her research into Southwest Airlines and other companies that have built legendary employee experiences. Her keynotes give leaders a practical framework for building a culture that retains great people.

What is Jackie Freiberg’s background?

Freiberg is the co-author of Nuts!, a widely cited study of Southwest Airlines’ culture, and is a recognized expert on organizational culture and leadership.

Who books Jackie Freiberg to speak?

Meeting planners book Jackie Freiberg for culture and leadership conferences, HR events, and corporate audiences focused on employee engagement.

Employee Engagement

Hiring & Retention

Customer Service

Corporate Culture

Human Resources

Sales

Innovate or Perish

Presentation Skills

Fun in the Workplace

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