Jia Jiang

Jia Jiang is the world’s foremost authority on rejection, a bestselling author, and one of the most-viewed TED speakers of all time whose legendary 100 Days of Rejection experiment transformed how millions of people think about fear, failure, and the courage to ask for what they want. His TED Talk ranks among the top 200 of over 60,000, and Toastmasters International awarded him the Golden Gavel as the best keynote speaker in the industry.

100 Days of Rejection That Changed Everything

After leaving careers at Dell Technologies and LinkedIn to pursue entrepreneurship, Jiang faced crushing rejection that nearly derailed his dream. Rather than retreat, he designed an experiment to intentionally seek rejection every day for 100 days. From asking a stranger for 100 dollars to requesting Krispy Kreme make doughnuts in the shape of Olympic rings (they did), Jiang discovered that the world is far kinder than we imagine and that the fear of rejection is far more destructive than rejection itself. His bestselling book Rejection Proof chronicles this journey with humor and actionable insight.

Empowering Fortune 500 Audiences to Become Fearless

Jiang grew up in Beijing and came to the United States at 16, earning degrees from Brigham Young University and Duke University’s MBA program. As CEO of Wuju Learning, he now trains organizations including Google, Visa, and Johnson and Johnson to build cultures of courage and innovation. His keynotes deliver research-backed strategies for turning no into yes, developing resilience as a competitive advantage, and overcoming the fears that hold individuals and organizations back from achieving their most ambitious goals.

Resilience Through Rejection

For too many of us, the fear of rejection is the #1 obstacle to achieving our goals and dreams. It’s our natural tendency to avoid the risk of rejection, even when it’s detrimental to our businesses, careers, and lives. Nobody knows this like entrepreneur Jia Jiang. To overcome his own fear of rejection, he conducted an experiment in which he purposely sought it out every day for 100 days. From asking complete strangers for $100 to requesting a “burger refill” at a fast food restaurant, Jia’s experiences (and surprising results) became the basis for one of the most-watched TED Talks of all time (top 200 out of 60,000) and the bestselling book: Rejection Proof.  It also transformed Jia Jiang into the world’s foremost authority on rejection. In this engaging presentation, Jia shares insightful—and often laugh-out-loud—stories from his 100 Days of Rejection. Audiences learn how to become more resilient and make becoming rejection-proof their superpower for success in life. He also explores the basic principles of turning a NO into YES, as well as how to get more YESes. By transforming a keynote speech into a unique and  inspiring experience, Jia has earned rave reviews from Fortune 500 audiences and praise from individuals who have thanked him for changing their lives.

The Art of Achieving Ambitious Things

Why do we usually fail in achieving our goals? “The bigger the outcome, the bigger the failure rate,” says Jia Jiang. “That’s why New Year’s resolutions usually fail, and why businesses always get too busy to stay focused.” Jia’s proven solution: simplify success by relentlessly focusing on one thing—what he has named the One Action Goal. Drawing from his upcoming book, The Art of Achieving Ambitious Things (Simon & Schuster, May 2026), and more than a decade of coaching clients to success, Jia provides a playbook for achieving any personal, professional, or organizational goal. Determined to put success within everyone’s reach, Jia shares his One Action Goal System, including:

• Turning ambitious objectives into your One Action Goal
• Routinizing your dreams and fail-proofing your environment
• Using your One Action Plan to accelerate your ideas
• Developing radical focus on your One Action Goal
• Overcoming barriers to achievement with a framework for success

Highlighted by Jia’s signature humor and storytelling talent made famous in his “100 Days of Rejection” TED talk and acclaimed book, Rejection Proof, this highly motivational talk outlines a path to success that anyone can achieve. Audiences are electrified by Jia’s passion for empowering their dreams—gaining game-changing tools that they can immediately put into action.

Keynote Add-On: 28-Day Rejection Therapy™ Sales Training

In four weeks, Jia will take your team on a one-of-a-kind journey – a sales training program that is wholly action-based. It asks your team to seek, confront, and overcome rejection. It aims to increase sales volume and teach your team how to handle rejection. Rejection Therapy™ Sales Training is fun and camaraderie-building and directly improves your bottom line within 28 days.

The training program includes:

• One 45-minute group coaching and one 30-minute halfway Q&A
• 28 days of client outreach challenge to build rejection muscle
• Daily accountability check-ins through texting with my team
• Personalized progress tracking
• Daily accountability check-ins through texting

Workshop: The Power of Rejection

Based on his #1 bestselling book – Rejection Proof, this workshop takes a deep dive into rejection-proof principles to expose attendees to techniques in overcoming fears. The audience will learn to turn rejection to advantage, how to give rejections, and to get more acceptances. They will also go through “Rejection in the Wild” – an unforgettable, real-life rejection-seeking exercise. This workshop is 1-4 hours long.