Rachel Tipograph

Rachel Tipograph became an eBay power user at age 13. By her late twenties she had served as Global Director of Digital and Social Media at Gap and then founded MikMak, an e-commerce marketing platform that helps multi-channel brands convert digital attention into actual sales. She understands the future of retail because she has spent her career building it.

Builder of the Infrastructure Behind Digital Commerce

MikMak enables brands to sell products across digital platforms, giving marketers a unified view of where and how consumers actually buy. Tipograph has been recognized by Forbes 30 Under 30, Marie Claire’s 50 Most Influential Women in America, Fast Company’s Most Creative People in Business, AdWeek’s Young Influentials, and LinkedIn’s Next Wave, among a dozen other industry honors.

A Practitioner’s View of Where Commerce Is Headed

Her presentations move beyond trend-spotting to explain the mechanics of omnichannel shopping behavior — how consumers research across platforms, what technologies enable seamless purchase experiences, and how brands must adapt as social video, influencer commerce, and platform proliferation continue to reshape the path to purchase.

Rachel Tipograph’s keynote presentations give marketing leaders and brand executives a clear-eyed, practitioner-grounded view of where digital commerce is headed and the specific strategies brands need to convert digital audiences into loyal customers in a world where attention has never been harder to earn.

The Future of Retail is Social Video

In 2011, it was predicted that 80% of online traffic in 2019 would be video content – and here are! With online retail making almost anything just a few clicks away, combining e-commerce and video content was inevitable, and now essential. Learn how Rachel has leveraged social media for online retailers to create big gains with consumers globally.

The eCommerce Revolution

Amazon, Google, and Facebook have changed the way we live, work, and shop. They are also winning the battle for our data. Why are they after our last clicks, and how do we take back control of our consumer traffic?

Identity in Marketing

Connecting with a younger demographic has never been more important, yet it’s something legacy brands struggle with. Identity has become the greatest generational shift, and challenger brands are attracting younger customers creating a cult-like following. In this presentation, Rachel examines the differences between each generation and highlights ways that brands can target younger consumers, converting them into loyal brand evangelists.

Consumer Driven Commerce: What Brands Need to Know

Brands have long known the importance of understanding their consumers to provide the optimal shopping experience, and shopping data is how consumers supply brands with that information. Having a commerce foundation that is built on this expanded view of the consumer journey is critical to brand success. From ad engagement to retailer checkout to last-mile delivery, consumer-driven commerce is a future in which consumer preference plays a role in determining every step of their online shopping journey, including shoppable media and omnichannel solutions.