Shabnam Mogharabi

Shabnam Mogharabi is a media executive, digital content strategist, and the former CEO of SoulPancake, the inspiring entertainment company she co-founded with actor Rainn Wilson. Under her leadership, SoulPancake grew into a community of 10 million fans with nearly one billion video views, creating daily positive, socially conscious content about human connection.

Building a Media Empire Around Human Connection

Mogharabi has more than 15 years of experience in media and entertainment building startups and organizations with an emphasis on digital content, social platforms, production, and news media. Before SoulPancake, she was an award-winning journalist and editor who served as the youngest editor-in-chief in the history of her publication. At SoulPancake, she was responsible for steering the company’s vision, safeguarding its mission, and driving growth while advising parent company Participant Media on strategic issues and social impact goals.

Creating Content That Moves People

Mogharabi’s career demonstrates that positive, purpose-driven content can build massive audiences and real business value. Her keynotes deliver expert insights on building media brands around purpose and human connection, creating digital content strategies that generate massive engagement, leadership lessons from scaling a mission-driven media company, and the future of content creation and audience building in a purpose-driven economy.

Don’t Just Be Happy. Be an Ambassador of Joy.

Joy is not a bad word. You are not a Pollyanna if you are an optimist. As a society, we have to

unlearn what we have been taught about “joy” because when put into action, joy is a propelling and powerful force for good. It has the power to feed our sense of purpose and also create an innovative company culture. In this insightful, interactive session, former SoulPancake CEO, Shabnam Mogharabi, will share practical tips and easy-to-implement learnings from her work creating uplifting and inspiring video content about what it takes to truly bring more joy into your life both personally and professionally. The session will dig into the lessons learned from the field of positive psychology, share videos about the importance of gratitude and finding your voice, and also get audiences participating in exercises that will shift their perspective on the infectious power of joy.

Powered by Purpose: Why Doing Good is Good Business

In his 2018 letter to CEOs, BlackRock Chairman Larry Fink stated that in order for a company to survive, it must not only deliver financially but also show how it “makes a positive contribution to society.” The writing is on the wall – a company without purpose is a company without a plan… and without a future employee base, as more and more Millennials opt to work for companies who stand for something. SoulPancake has had purpose in its DNA since the beginning. In this leadership session, former SoulPancake CEO, Shabnam Mogharabi, will discuss her company’s mission and origin story and show case studies that illustrate why being powered by purpose not only creates impact but drives revenue. If you believe storytelling has the power to shape the world and give us meaning, then this session will motivate you to think differently about what you stand for as a company.

Get Awkward: The Power of Authenticity

Positive psychology tells us that finding your authentic voice and having a clear sense of self and identity are critical to feeling fulfilled as a human being. But how do you find your way to authenticity? How do you know what your true voice is? In this keynote, SoulPancake co-founder Shabnam Mogharabi will share insights around how to force yourself to feel awkward and uncomfortable in an effort to tab into your vulnerability, and ultimately the authentic personal voice and interpersonal connections that make us who we are.

SoulPancake’s Secrets To Success

Founded by actor Rainn Wilson, SoulPancake is a place to explore life’s big questions and figure out what it means to be human. It’s a mission-driven company that has figured out a way to cut through the noise and clutter of content creation, to rise up as the leaders of meaningful entertainment. Named as one of Fast Company’s “Most Innovative Companies in Video” the team at SoulPancake has cracked the code to delivering inspiring stories, connecting with the hearts and minds of millennials, and activating an audience of over 7 Million fans and followers. Join former SoulPancake’s CEO, as she shares the secrets to the community engagement, fan retention, and creative secret sauce of SoulPancake.