Bruce Clark

Bruce Clark is a leading authority on the business and marketing implications of an aging population and the co-founder of Age Wave, the nation’s foremost think tank on aging, longevity, and retirement. Since co-founding Age Wave in 1986, he has spent nearly four decades helping organizations across industries understand and capitalize on the demographic revolution reshaping consumer markets, healthcare, financial services, and the broader economy.

Decoding the Aging Consumer

Dr. Clark has built his career studying how aging demographics transform markets, consumer behavior, and business strategy. His research demonstrates that older adults represent the fastest-growing and most affluent consumer segment in history, and that organizations that fail to understand this powerful demographic shift are leaving enormous untapped opportunity on the table. He has advised companies across healthcare, financial services, technology, and consumer products.

The Business Opportunity of Longevity

Clark’s presentations provide business leaders with actionable insights on the markets and consumers that will define the coming decades of economic growth. His keynotes deliver expert insights on the massive business opportunities of an aging population, marketing effectively to mature and affluent consumers, the demographic trends reshaping healthcare, financial services, and consumer markets, and building the products, services, and experiences that meet the real needs of the longevity economy.

A “New” Consumer Marketplace

What recent research reveals about the perspectives of providers, employers and consumers on the future of healthcare, what consumers want from their healthcare provider, and strategies for successfully segmenting this emerging market. What this “new mature consumer” wants from healthcare and the business opportunities that are about to emerge.

80 million “New” Mature Consumers

80 million baby boomers are entering their high utilization years with unprecedented service demands, a redefinition of quality and little in common with the previous generations “reverential” approach to their healthcare providers. This will be the most demanding and skeptical consumer to ever inhabit a “waiting room”. What are the service and quality demands of this new mature consumer?

Redefining Healthcare in Post-Reform America

In this program, Dr. Bruce Clark delivers 6 trends that will redefine our future in healthcare.

It’s About “Health Purpose” not “Health Policy” 

What matters most for your constituents in post-reform America is to stay laser-focused on how customer/patient needs and concerns are evolving vs. getting to mired in the details of reform. For them, it is about “health purpose” vs. “health policy”. You want attendees leaving your meetings thinking about the opportunity they have to make a real difference in the lives of millions of mature consumers who are uncertain at this transformative moment in American HC.

The Demise of the Patriarchal System — The Healthcare Cost, Insurance and Benefits Crisis Continues Post Reform

As consumers enter their high utilization years, “faith in” healthcare is being replaced by “fear of” healthcare. Healthcare costs and the loss of insurance and benefits consistently rank at the top of lists of what consumers fear most. Just as Americans have had to assume the burden of financing their retirement, they are now confronted with the additional burden of financing their families’ healthcare. The defining characteristics of patients in a post healthcare reform world