01 Jul Erik Qualman
Speaker: Erik Qualman
Best-selling Author, Social Media expert, Sought-after speaker
- Socialnomics: It’s a People-Driven Economy
- Word of Mouth Goes World of Mouth
Called a Digital Dale Carnegie, keynote speaker Erik Qualman is the author of Socialnomics: How Social Media Transforms the Way We Live and Do Business. Socialnomics made Amazon.com’s #1 Best Selling List for the US, Japan, UK, Canada, Portugal, Italy, China, Korea and Germany. Socialnomics was a finalist for the “2010 Book of the Year” awarded by the American Marketing Association. Fast Company magazine listed him as a Top 100 Digital Influencer. He also has one of 2010’s most viral videos on YouTube in “Social Media Revolution.”
Qualman is a frequently requested International speaker and has been highlighted in numerous media outlets including: BusinessWeek, The New York Times, Wall Street Journal, Mashable, USA Today, Financial Times, Forbes, Fortune, CBS Nightly News, and the Huffington Post.
Qualman is an MBA Professor at the Hult International Business School. For the past 16 years Qualman has helped grow the digital capabilities of many companies including Cadillac, EarthLink, EF Education, Yahoo, Travelzoo and AT&T. He is the founder and owner of socialnomics.com which PC Magazine ranked as a Top 10 Social Media Blog. He sits on the Advisory Boards of Manumatix and Bazaarvoice Inc. Qualman holds a BA from Michigan State University and an MBA from The University of Texas.
Some things your audience will learn from keynote speaker Erik Qualman:
- How “socialnomics” are changing the way businesses produce, market, and sell, and how this is changing their relationships with consumers and clients.
- How success brands are connecting with consumers like never before, using Facebook, Twitter, YouTube, and more.
- The rules of social media for business, and how you can use these tools to gain brand recognition and improve your bottom line.
Socialnomics: It’s a People-Driven Economy
Just like we no longer search for the news today, rather it finds us; soon we will no longer search for products and services and they will be pushed our way through social media. As a result of this shift, the products and services that provide the best value will win, rather than the companies that are the best at marketing and messaging. Erik Qualman explores why flourishing companies are acting like Dale Carnegie: listening first and selling second, and explains how social media isn’t a fad — it’s a revolution.
Word of Mouth Goes World of Mouth
Erik Qualman, the best-selling author of Socialnomics: How Social Media Transforms the Way We Live and Do Business, will explain how companies can rely on social media to stay ahead of the competition and why the most successful businesses act more like content aggregators than advertisers.