18 Jun Sally Hogshead
Speaker: Sally Hogshead
Author, and the World’s Leading Expert on Fascination
- The Fascination Advantage: Unlocking Your Personality’s Natural, Hardwired Strengths
- The 9-Second Attention Span: How to Create a Fascinating Brand in Social Media and Beyond
Keynote speaker Sally Hogshead measured over 115,000 people to identify a scientific approach to personal branding. Over the past decade, her team has uncovered surprising trends about why certain people and companies succeed. Today, Sally teaches how to communicate and captivate in a world with a 9-second attention span.
When you fascinate a customer or employee, you immediately engage their interest. They’re more likely to remember you, trust you, respect you, and buy from you. But if you fail to fascinate, they’ll move on to the next option.
To break through and stand out in any competitive environment, you must understand how to fascinate.
Sally’s internationally-acclaimed book, FASCINATE: Your 7 Triggers to Persuasion and Captivation, has been translated into 14 languages, with praise from thought leaders such as Seth Godin and Tom Peters.
The Fascination Advantage: Unlocking Your Personality’s Natural, Hardwired Strengths
You can fascinate— Sally Hogshead’s research proves it. Drawing upon her studies of almost 100,000 people, Sally reveals how to persuade customers and co-workers, using your personality’s natural, hardwired advantages.
You don’t learn how to be fascinating. You unlearn how to be boring.
When you activate your natural fascination advantages, people completely focus on YOU. They’re not checking emails, or thinking about their next meeting. In this state of fascination, they’re more likely to respect you, remember you, and buy from you.
In this keynote, Sally will explore the science of fascination as it relates to personal branding. You will learn the brain’s hardwired “triggers,” and how to:
» Identify what makes your own personality most persuasive
» Apply this “fascination advantage” throughout your personal brand
» Make stronger first impressions with customers and employees
» Rapidly earn respect and trust
» Command attention in meetings
The 9-Second Attention Span: How to Create a Fascinating Brand in Social Media and Beyond
We live in a world with ADD. While the average attention span used to be 20 minutes today, the average attention span is roughly 9 seconds. Nine seconds. That’s the same as a goldfish! Your brand might only get 9 seconds to communicate a message… especially in social media.
Lesson one: Stand out, or don’t bother.
Sally Hogshead has developed a research-based system to make brands more fascinating. Drawing upon her 20 years of award-winning brand experience, and proprietary market research published in 14 languages, Sally teaches her step-by-step system for harnessing a consumer’s attention.
Your audience will experience a thrilling journey through neurology, economics, history, and the science of the brain’s hardwired fascination triggers. They will learn how to:
» Build trust and respect, using the brain’s hardwired patterns
» Out-think the competition, rather than out-spend them
» Build word-of-mouth excitement in marketing and social media
» Increase prices and drive bottom-line growth
» Create raving, loyal fans
» Have the biggest budget OR be the most fascinating
- SALLY HOGSHEAD - There is no loyalty when you compete on price Collaborative Agency Group |
- SALLY HOGSHEAD - The Wines in Social Media | Collaborative Agency Group |
- SALLY HOGSHEAD - How Passion Fascinates Customers | Collaborative Agency Group |
- SALLY HOGSHEAD - Harnessing Your Competitive Advantage| Collaborative Agency Group |
- SALLY HOGSHEAD - Select Speaking Clips | Collaborative Agency Group |