Terry Bowden

Terry Bowden

Speaker: Terry Bowden

Head Coach, Sportscaster and Football Analyst


  • Win With Teamwork
  • Audacity: The Belief You Can Accomplish Anything
  • Motivating the Benchwarmers

Terry Bowden continues the legendary momentum created by his father, Bobby Bowden. He is a head coach, sportscaster and award-winning football analyst. He currently serves as the head coach of the University of North Alabama, a position held since 2009.

Bowden’s media experience is varied. Renowned as one of the brightest young minds in college football, joined ABC Sports as the college football studio analyst in August of 1999. He continued on to his own daily ESPN Radio Show in Central Florida, weekly Coaches Show on Sirius Satellite Radio, analyst for the National College Football Game of the Week on Westwood One Radio, as well as featured columnist for Yahoo! Sports.com.

Bowden’s biggest head-coaching accomplishments came while manning the sidelines at Auburn University from 1993 until 1998. While at Auburn, Bowden led the Tigers to an astounding 47-16-1 mark, as well as racking up three post-season appearances (1995 Outback Bowl, 1996 Independence Bowl and the 1997 Peach Bowl).

In addition, Bowden became the first head coach in Division IA history to lead his squad to an undefeated season in his first year at the school (1993). Bowden’s perfect season garnered him numerous Coach of the Year awards, including the Walter Camp, Scripps Howard, Football News, Toyota and the Paul “Bear” Bryant award presented by the Football Writers Association.

Prior to joining Auburn, Bowden served as head coach at Samford University from 1987-92. While at the helm, Bowden compiled a 46-22-1 record and rejuvenated a Division III non-scholarship program up to a title-contending Division I-AA program. In 1986 Bowden was on board at Akron, where he coached the quarterbacks under former Notre Dame head coach Gerry Faust. At the age of 26, in 1983, Bowden became the youngest head football coach in America when he was hired by Salem College in Salem, West Virginia. During the years from 1979-82, Bowden was a graduate assistant under his legendary father, Bobby, at Florida State University.

In 1978 Bowden secured his first coaching position at his alma mater, West Virginia, as a graduate assistant. Before making the transition to the sidelines, Bowden donned the Mountaineers uniform, earning two letters as a running back from 1977-78.

Coach Terry Bowden frequently speaks to organizations and leadership teams. His natural charisma and successes in multiple arenas provide a unique platform for a compelling and entertaining keynote address.

Win With Teamwork

Being a winner is not always about having the best players, but having the players that play their best together. Teamwork is the ability to direct individual accomplishments toward organized objectives. It is the fuel that allows common people to attain uncommon results.

Audacity: The Belief You Can Accomplish Anything

No leader has ever accomplished anything great without audacity. If a leader is filled with high ambition and he pursues his aims with audacity and strength of will, he will reach them in spite of all obstacles.

Motivating the Benchwarmers

If you want to build a winner then you better find a way to inspire the back up lineman, the walk-on, and the guy who never gets off the bench. Those are the guys who are ultimately going to get you over the top. I call it the But For Rule. Getting each and every person in the organization to believe that but for their effort, but for their ability, but for their very job, we can not be successful.


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