Johnny “Cupcakes” Earle

Why have thousands of customers from around the world chosen to get Johnny Cupcakes’ logo tattooed on themselves? And how does Johnny get hundreds of people to camp outside of his fake bakeries?

Since 2001, Johnny Cupcakes—founded by speaker Johnny Earle—has grown from a “joke” to a multi million dollar, highly exclusive t-shirt brand driven by a community of world-wide collectors. Johnny shares his story of how he took his t-shirt brand from the trunk of his rusty car at age 19, to disrupting an industry, breaking all of the rules, and being sought after by the largest brands in the world.

Johnny frequently speaks at businesses and universities worldwide. He has been named Americas #1 Young Entrepreneur by BusinessWeek, Top Innovator in Retail by The Boston Globe, he has been recognized 4 years in a row for making it into the Inc 500/5000 fastest growing independent companies in America, and has been featured on MTV, NPR, FORBES, WIRED, and as a case study in several branding and business books.

Johnny Cupcakes is known for helping other people create blueprints for building brand loyalty, creating memorable experiences, and inspiring innovation.

Building Brand Loyalty & Memorable Experiences

With each new launch the hysteria around the ‘Johnny Cupcakes’ brand continues to conquer the globe. The reaction goes from 10 block queues as anxious fans await for the shop to open to Cupcake tattoos, yes, permanent ones.

In this awe-inducing presentation Johnny will educate you on how you too can create a wave of loyalty and obsession around your products, your business and within your teams through the power of social media & experiential branding.

Inspiring Team & Customer Culture

We talk about ‘word of mouth’ advertising as the holy grail of brand expansion, but countless businesses forget the word of mouth generated internally and by their team of millennials.

There is no one that understands the mindsets of the customer than Johnny Cupcakes. In this dynamic presentation he will inspire leaders to create a culture of ‘brand obsessives’, team members who will shout about the company values and engage with the brand on a deep level; resulting in loyal teams and bowled- over customers.

Finding A Way


So many ideas, so little resources! Some of the biggest business success stories were the product of dollar coffees and a loving parent’s garage – including Johnny Cupcakes. So if you have the drive then this presentation will show you and your audience how to get behind the wheel and steer your organization into new territories and gently away from old ways!

With utter conviction and complete passion Johnny will talk leaders, entrepreneurs, marketers, and sales teams through the lessons he has learned on his journey to global domination – and arm them with easy to apply strategies for making their dreams a reality. Johnny shares dozens of ingredients to success, including the power of details, collaboration, and the art of rolling with the punches while learning to adapt.

Viral Business – Inspiring Customer Loyalty

With each new launch the hysteria around the ‘Johnny Cupcakes’ brand continues to conquer the globe. The reaction goes from 10 block queues as anxious fans await for the shop to open to Cupcake tattoos, yes, permanent ones.

In this awe-inducing presentation Johnny will educate you on how you too can create a wave of loyalty and obsession around your products, your business and within your teams through the power of social media & experiential branding.

Key takeaways include:

• Capitalizing on Cut Through – how to stand out in a saturated market.
• Your Personal Brand – how everything about your first impression counts.
• Experiential Drivers – creating employee, team and consumer experiences that people shout about.
• Effective Innovation – taking existing genius and growing it!

Kick Starter – Empowering Entrepreneurs

So many ideas, so little funding! Some of the biggest business success stories were the product of dollar coffees and a loving parent’s garage – including Johnny Cupcakes. So if you have the drive then this presentation will show you how to get behind the wheel and steer!

With utter conviction and complete passion Johnny will talk budding entrepreneurs through the lessons he has learnt on his journey to global domination – and arm them with easy to apply strategies for making their dreams a reality.

Key takeaways include:

• Defining your brand – creating a product that people can believe in.
• Money talks – how you can generate cash to get up and running.
• Getting back up – how to fail in style, and get back up for more.
• Keeping the focus –simple tricks for keeping your head in the game.

Millennial Engagement – Contemporary Leadership

We talk about ‘word of mouth’ advertising as the holy grail of brand expansion, but countless businesses forget the word of mouth generated internally and by their team of millennia’s.

There is no one that understands the mindsets of the millennial workforce than Johnny Cupcakes. In this dynamic presentation he will inspire leaders to create a culture of ‘brand obsessives’, team members who will shout about the company values and engage with the brand on a deep level; resulting in loyal teams and bowled- over customers.

Key takeaways include:

• Focus Pocus – when the stakes are high, how do we keep our teams focused and driven?
• Happiness Hypotheses – get your team to fall in love with what they do
  Supportive Leadership – how do we create a culture where failure is appreciated?
• Brand Alignment – simple tools to embody the brand in and out of work hours