Robert Cialdini

Extensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. and speaker Robert Cialdini an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

His books including, Influence: Science & Practice and Influence: The Psychology of Persuasion are the results of more than 30 years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 3 million copies and has been published in thirty languages. Additionally, USA Today lists Influence in their 12 Best Business Books of All Time.

Dr. Cialdini’s most recent co-authored book is The Small BIG, small changes that spark big influence has been met with rave reviews. His co-authored book, Yes! 50 Scientifically Proven Ways to be Persuasive, has been on the New York Times, USA Today & Wall Street Journal  Best Seller Lists.

In the field of influence and persuasion, keynote speaker Robert Cialdini is the most cited living social psychologist in the world today.

Dr. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.

Influence: The Ultimate Power Tool

What does scientific research tell us about the persuasive approaches that make people most likely to say yes to requests? How can we use this research ethically and effectively?

Weaving compelling stories with evidence-based statistics makes this keynote program memorable and immediately applicable. Dr. Cialdini identifies and explains the six universal principles of persuasion that move others toward “yes.”

Influence During Times of Uncertainty

In today’s uncertain environment, the need for simultaneously effective and ethical influence is necessary, pertinent, and now more vital than ever to our success. During this profound keynote presentation, Dr. Cialdini briefly reviews six research-based universal principles of influence. He focuses on those principles that are most effective during conditions of uncertainty and that leaders can employ to bring about positive and lasting change among individuals, both inside and outside their organizations.

Leadership Through the Power of Persuasion

In his keynote presentation, Dr. Cialdini extracts from this formidable body of work the six universal principles of influence – those that are so powerful they generate desirable change in the widest range of circumstances.

The Power of “WE”

This unique keynote presentation explores what scientific research demonstrates about the ability of certain relationships (labeled “We” relationships) to facilitate our goals. Dr. Cialdini skillfully interprets the implications of “We” relationships both inside and outside the organization.

Yes! – Proven Ways to Become More Persuasive

“Yes!” It’s one of the simplest words in our language. But, arranging to hear it from colleagues, clients, customers, and even family members is not simple at all—at least not without knowing certain secrets of the persuasion process. The dual purpose of this program is to reveal a valuable set of these powerful secrets to participants and to do so in a way that will enable them to achieve their professional goals more rapidly.

Building Trust Through Influence

It is through the influence process that we generate and manage change. Like most things, the process can be handled poorly or well. It can be employed to foster growth and to move people away from negative choices and in more positive directions, thereby creating the conditions for new change opportunities. Or, it can be used clumsily, reducing the chance for genuine movement and, in the worst of cases, boomeranging into conflict and resentment.