Author: Andy Cohen

HR and people professionals are among the most thoughtful audiences in the events business. They work every day at the intersection of business strategy and human behavior - and they bring that same analytical lens to the keynote stage. A speaker who arrives with slogans,...

Financial services audiences - bankers, advisors, investors, insurance professionals, and the executives who lead them - are among the most analytically rigorous in the events business. They read the data behind the claim. They notice when a speaker cannot defend a number. And they disengage...

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