Author: Andy Cohen

Finding the right keynote speaker for a district leadership event or education association conference where the audience is primarily administrators requires a specific kind of search. Superintendents, principals, and district leaders have attended enough education keynotes to know immediately when a speaker does not understand...

A keynote speaker is one of the most visible line items in any event budget - and one of the most scrutinized when budgets tighten. The question of whether the investment is justified has a straightforward answer: the right speaker, booked the right way, for...

HR and people professionals are among the most thoughtful audiences in the events business. They work every day at the intersection of business strategy and human behavior - and they bring that same analytical lens to the keynote stage. A speaker who arrives with slogans,...

Financial services audiences - bankers, advisors, investors, insurance professionals, and the executives who lead them - are among the most analytically rigorous in the events business. They read the data behind the claim. They notice when a speaker cannot defend a number. And they disengage...

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