Getting Your Small Business Unstuck
What you did to get your business to where it is today, is NOT what you need to do to get your business where it needs to be now. Businesses growth requires different actions as the market changes. Barry has identified 6 ways that businesses get stuck, causing their growth to slow. By simply making changes to these ineffective patterns, your business can start to flourish again. Areas discussed are sales, marketing, social media, finance, personal productivity, managing employees and customer service.
You will learn:
How to boost revenue without ever having to sell again.
How to never run out of cash in your business again.
How to increase your personal productivity (and your staff’s) by 100%.
How to use your employees to build a profitable business.
How targeted social media can change your business.
How customer service is now the new marketing in a reputation based economy.
Escape the Double Helix Trap and Boost Your Sales
The business owner’s biggest trap is continually flip-flopping their time between selling things and doing things. While the owner is busy trying to make sales, they aren’t getting the work done…the exact work that makes money. Conversely, when they are doing the work, the sales and marketing activity slows to a crawl. This Double Helix Trap keeps businesses struggling for years.
You will learn:
The Relationship Ratings Methods: Forget about getting sales, have a system to create systematic relationships. We actually can’t sell anything to anyone, we just need to be there when people are ready to buy!
The Rapid Release Strategy: The exact method to avoid long, fruitless sales cycles, and how to get prospects to a buying decision in one-tenth of the time.
The Cringe Factor: The simple but highly effective method to identify employees, customers and vendors who are costing you too much time and money.
The Amplifier Effect: The most powerful technique for growing sales and marketing awareness without taking up any additional effort.
Small Town Rules: How Small Businesses Can Prosper in a Connected Economy
With the internet, every customer can now talk to every other customer. Right now, they are talking about your business and your reputation. It’s like living in a small town. Customers trust this earned media (reviews and references) from other customers over any company directed advertisement in their buying decisions. This is how small town owners have been operating for years. Every business now wants to get small and build a community.
What you will learn from Small Town Business Owners:
Rule 1. Plan for zero. There will be tough years ahead. Guaranteed!
Rule 2. Spend creative brainpower before spending dollars. Too much money makes you stupid.
Rule 3. Multiply lines of income to diversify your risk. Don’t have all your eggs in a single basket.
Rule 4. Work anywhere, anywhen through technology. Geographic location is a thing of the past.
Rule 5. Treat customers like community. Get off the balcony and have real conversations.
Rule 6. Be proud of being small. Every large corporation finally wants to be you!
Rule 7. Build your local connections. Your customers now want to buy local!
How Your Business Can Thrive in Any Economy!
Economic cycles come and go. We have been here before and survived. Cheer the good times with parties, awards and trophies. Mourn the bad times but then let go. Barry demonstrates that developing the resiliency to “bounce” through these cycles of good and bad times determines who will ultimately succeed. Using real life business examples, he shows that with true business confidence, what actions we can take to face our fears, let go of shame and failures, be better risk-takers and define our own brand of success.
You will learn:
- Matching revenue with expenses.
- Challenging all your business assumptions.
- Marketing, sales and substitutions.
- Finding the people you need.
- Build customer service as your sustainable competitive advantage
You Need to Be A Little Crazy To Start and Run Your Own Business
The best way to debunk myths about start-up business is to tell the truth: You have to be crazy to start a business. Entrepreneurs live at the complex intersection of business, financial health, physical well-being, spiritual wholeness and family life. Tidbits of insight will vaporize isolation, encourage self-reflection and refresh the spirit of anyone running their own business.
Delivering Customer Service in A Social Media World
For a long time, a company’s commitment to outstanding customer service began and ended in its mission statement. The goal of the customer being number one in most companies is not translated into tactics for training the staff. This is all changing in a 24/7 connected world.
The world is your competition. With no geographic boundaries, almost every product or service has become a commodity. Your only sustainable competitive advantage is customer loyalty through great service. If I can get what you sell anywhere, why should I put up with bad service?
With self service kiosks and websites, companies can now personalize the customer experience. Every company can now call you by name, remember what you purchased and recommend what you like. This expectation does not get lower anywhere we surf on the internet, each time we call your company or walk into your brick and mortar locations.
Reputation is forever. Your company’s biggest fear was that a disgruntled customer would tell seven people. A dissatisfied customer can now tell 7 million people on social media. Companies can no longer control the conversation about their brands through advertising.
You will learn:
Why customer service is your only sustainable competitive advantage.
Why you need to personalize the customer experience or get left behind.
With social media, why customer service is the new marketing.
How to bust the 20 myths of customer service that hold your company back right now.
How to develop a formula to determine the economic value each customer contributes.
How to develop a two-way customizable customer service manifesto.
How to develop action plans for CEOs, line managers, and customer service reps.
How to get your best customers to stay and fire the harmful ones.