Bob Kriegel

Bob Kriegel

Speaker: Bob Kriegel

New York Times and Business Week best selling author Commentator, NPR’s Marketplace Program Pioneer in sports psychology – Olympic and professional athlete coach


  • Developing a Change-Ready Mindset
  • If It Ain’t Broke…Break It!: Riding the Wave of Change Without Wiping Out
  • Sacred Cows Make the Best Burgers: Eliminating Outdated Thinking and Practices
  • Managers and Leaders Who Develop Change-Ready People and Organizations
  • Doing the Impossible for the Customer
  • Using Success as a Springboard to Greater Heights.

Author of the international bestseller: If it ain’t broke…BREAK IT!, Dr. Kriegel has been called by U.S. News & World Report one of this country’s leading authorities in the field of change and human performance. His book, Sacred Cows Make The Best Burgers, made Business Week’s bestseller list. His latest book about innovation and “out of the box” thinking is How to Succeed in Business Without Working so Damn Hard.

Kriegel has been a commentator on National Public Radio’s Marketplace program, did two specials for PBS, and appeared on Oprah and Donny Deutsch’s, The Big Idea.

An all American athlete and pioneer in the field of sports psychology, Kriegel who has coached both Olympic and pro athletes, was a co-founder of one of the first institutes of sports psychology in the country. The New York Times said his work “spurred a revolution in performance practices.” He is the co-author of the New York Times bestseller, Inner Skiing and has done color commentary for the US Pro Ski Tour on ESPN.

Developing a Change-Ready Mindset

Dr. Robert Kriegel brings his decades of experience as one of America’s pioneering sports psychologists to the ever-changing world of business. With energy, enthusiasm, humor, and great personal magnetism, he instructs and informs on the most crucial challenges facing business leaders today. He divulges how to create change rather than merely respond to it; how to be proactive instead of reactive; how to be a leader instead of a follower; how to play to win instead of playing not to lose; how to become excited about change and motivated to create it; and why we must constantly challenge what we think we know, while seeking bold, out-of-the-box strategies.

If It Ain’t Broke…Break It!: Riding the Wave of Change Without Wiping Out

Dr. Kriegel details three ways to “break” the status quo of business by re-creating and modernizing those practices that had gone too long without serious consideration. By keeping ahead of change, solving old problems in new ways, and creating new opportunities, Dr. Kriegel shows the value of flipping the rules on their head, combining things that have never been combined and looking at business like a “beginner” with fresh insight and an eye for innovation.

Sacred Cows Make the Best Burgers: Eliminating Outdated Thinking and Practices

Challenge Everything! Advises Dr. Bob especially those assumptions and practices that held most dearly. Kriegel explains how to round up those “Sacred Cows” that cost money, take time, and prevent change and innovation. He gives his three rules for hunting down these “Sacred Cows,” and offers practical, tried-and-true methods to get rid of e-mail epidemics, paper piles, and meeting mania and why you should always spend a part of the day ‘out of touch.’

Managers and Leaders Who Develop Change-Ready People and Organizations

Calling on his vast experience as a coach and sports psychologist, Dr. Kriegel begins by imparting his three strategies for motivating people to change. He explains how to create an environment where innovation flourishes, and where people are performing at peak levels and having fun. With a fresh and sometimes shocking prescription for change, he shows leaders and managers how to overcome resistance and firehosing, and gives his four steps for turning ideas into action.

Doing the Impossible for the Customer

According to Dr. Kriegel, you should never give customers what they ask for. You read that right. “Don?t satisfy your customer,” he says, “Surprise them!” This, he explains, is the best (and only) way to separate your company from the herd, a strategy which will leave the competition in the dust. By developing innovative strategies and keeping motivated, he shows how any business can be a “winner” with customers and on the bottom line.

Using Success as a Springboard to Greater Heights.

Have you ever wondered why some people keep winning while others never seem to? Dr. Kriegel answers this question by giving the main characteristics of perennial winners and the innovative strategies they use to stay ahead of the changing work environment. He outlines how winners can conquer the trap of sabotage-thinking, and explains with his unique brand of enthusiasm and revolutionary thinking why “You should always mess with success.”


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