Bruce Turkel

Bruce Turkel is a branding expert, bestselling author of All About Them, and regular business commentator on CNN, CBS, and Fox News. He speaks on customer-centric marketing, brand building, and creating emotional connections with customers. Bruce’s insights on putting customers first have helped organizations from small businesses to Fortune 500 companies build more powerful brands.

Bruce travels the world helping leaders and companies thrive in the brave new world of increased consumer expectations and choice. He helps his clients and audiences uncover creative solutions and messaging strategies that can futureproof their brands in a world of constant disruptive upheaval.

Bruce’s clients include Fortune 500 companies and industry associations around the world. Bruce brings them creative solutions and shares those solutions through keynote speeches and company presentations. His concepts help inspire leadership and spark innovations that propel his clients to new levels of success.

Bruce founded Turkel Brands, a global brand consultancy that has worked with c

Bruce Turkel built a national advertising agency, Turkel Brands, on a single conviction: that the most powerful brands in the world are not about products — they are about people. Applying that conviction to clients including Haagen-Dazs, American Express, Discovery Networks, and Jamaica Tourism, he generated campaigns that won Clio Awards, Cannes Lions, and virtually every major prize in American advertising. He speaks on branding, marketing, differentiation, and the principles he summarized in his book All About Them: the counterintuitive insight that the most successful brands and people win by making everything about the other person.

All About Them
Turkel’s Wall Street Journal bestseller All About Them: Grow Your Business by Focusing on Others provides the framework behind his most requested keynote. The central argument — that the most effective marketing, leadership, and communication starts with obsessive curiosity about the other person’s wants, fears, and aspirations rather than a desire to broadcast your own credentials — has resonated deeply with corporate audiences across industries.

Building Legendary Brands
A regular Fox Business contributor and one of the most quoted branding experts in American media, Turkel has been featured in USA Today, the New York Times, and on CNN and CNBC. His speaking clients have ranged from Fortune 500 annual meetings to TEDx stages, and his work with tourism brands has been cited as some of the most effective destination marketing in the industry.

Bruce Turkel delivers keynotes on branding, marketing, differentiation, and the counterintuitive principle that the most powerful brands and leaders win by making everything about the other person.

lients including Discovery Networks, Bacardi Limited, Miami, Jewish Health Systems, and more.

Bruce’s fifth book, the best-selling All About Them, was chosen as one of Forbes’ top ten business books of the year. Each week his blog explores innovation, leadership, and branding success. He is a frequent guest on Fox Business, CNN International, and CCTV (Chinese State Television) where he helps viewers understand the branding issues that affect their pocketbooks and their lives.

Currently, the sale of Turkel Brands set him on the road that developed into the book “Is That All There is?”

Is That All There Is?

Whatever our circumstances, we inevitably find ourselves asking, “Is that all there is?”

That’s what happened to me. Then I went on a discovery mission, starting with this book.

What’s the book about? It’s about each and every one of us. You and me. And everyone else who’s wondered what to do next with the rest of our lives…

What does this mean for you?

Now is the best time to move, to act, to change.

Now is the best time to prove that you don’t have to be defined by what you’ve done but instead by what you’re yet to accomplish.

Now is the best time to prove that not only must the show go on, but that you’re exactly the right person to make that happen.

All About Them

Less than 10 years ago the key to selling yourself was to promote how great you were. If you didn’t blow your horn, who would? And unless you could afford a robust advertising campaign, selling yourself was the only way anyone could learn about you.

Today everything’s changed. Today we each carry a thin wafer of silicon and glass that gives us immediate access to all the world’s knowledge. And all of your potential clients and customers have access to this same technology. This means they can know everything about you before they even step into your business.

Success today requires you to turn the lens around and focus relentlessly on your customer.

Bruce’s wildly entertaining presentation includes fascinating examples from Johann Sebastian Bach to The Wizard of Oz, from Andy Warhol’s excess to the Toyota Prius’ success, from the history of the Spanish Civil War to headlines ripped right out of today’s paper.

Your audiences will be enlightened, entertained, and educated by Bruce’s talk. They’ll come away thanking you for a great event AND a great plan for their future. And your audiences will discover:

• How to uncover the motivations of today’s consumer.
• The real leadership difference between features and benefits.
• Anymore and what has taken its place.
• The critical difference between content and context, and how it can multiply your sales.
• The special sales secrets that are hidden in plain sight.
• Why the traditional “Speeds & Feeds” sales strategy does not work anymore.

Building Your Brand Value

Learn the seven simple steps to building, maintaining, and communicating a great brand. Bruce provides entertaining anecdotes and real-world examples to illustrate the finer points of brand building. Add significant value to your products by making your products more valuable to your customers.

In this talk, your audiences will discover:

• Why your brand is not about your company and why understanding this matters more than anything else you do.
• The critical secret to move your brand from company-centric to consumer-centric.
• How to determine your authentic truth and why it’s more important than the function of your products or services.

Defining Your Brand

BMW defines its brand essence with four words. Nike, GE and Wal-Mart use three.

Barack Obama sold the most powerful product in the world with two: “Hope” and “Change.”

In this multi-media speech, Bruce Turkel shows you how to reduce your brand message to its most practical, actionable, and compelling essence.

While they’re laughing, your audiences will also be learning:

• The three universal branding myths that are holding your company back.
• The simple difference that sets all great brands apart, and
• How to develop this game-changing difference for your brand.