06 Jul J Walker Smith
Speaker: J Walker Smith
Executive Chairman Global Knowledge Lead- Global Economics & Aging, author and customer & business trends expert and speaker
Speech Topics Include:
- Consumers Are In Control…And They Mean Business!
- Understanding Consumer Attitudes For More Effective Marketing In The Travel Industry
- How Attitudes Are Shaping The Future Of The Consumer Marketplace
- Generational Marketing
Keynote speaker Walker Smith is Executive Chairman of The Futures Company, the leading global foresights and futures research consultancy. It is part of the Kantar Group of WPP, with a core client purpose of being “a catalyst for positive change.” Walker has been described by Fortune magazine as “one of America’s leading analysts on consumer trends,” and he consults with clients globally about trends, futures, marketing and strategy. He is the co-author of four well-regarded books. Rocking the Ages (1997) is considered a standard in generational marketing and was included in one list of the top 100 marketing books. Life Is Not Work, Work is Not Life (2001) was selected by the Wall Street Journal as one of the ten best work-life books of 2001. He is a much sought-after speaker, a columnist for Marketing News, a blogger, an avid daily tweeter of must-read material, and a former weekly commentator for the public radio show Smart City. His presentation at TEDxPeachtree 2012 led off the program. He is a 2012 inductee into the N.C. Advertising Hall of Fame. He won the 2013 WPP Atticus Award for thought-leadership in Consumer Insights. Walker holds a doctorate in Mass Communication from the University of North Carolina at Chapel Hill.
Consumers Are In Control…And They Mean Business!
Understanding Consumer Attitudes For More Effective Marketing In The Travel Industry
How Attitudes Are Shaping The Future Of The Consumer Marketplace