10 Jul Jay Baer
Speaker: Jay Baer
New York Times best-selling author, internet pioneer, entrepreneur, and inspirational speaker on marketing, word of mouth, and customer service
Speech Topics Include:
- Talk Triggers
- Hug Your Haters
Jay Baer is a renowned business strategist, a New York Times best-selling author of five books, and the world’s most retweeted person among digital marketers. His programs help organizations everywhere rethink their approach to marketing and customer service, helping them gain more customers and keep those they’ve already earned. Jay customizes each presentation by including relevant and targeted examples, oftentimes from people in the room!
Jay has advised more than 700 companies since 1994, including Caterpillar, Nike, IBM, Allstate, The United Nations, and 32 of the FORTUNE 500. He has created five, multi-million dollar companies, and is an active venture capitalist. He is the Founder of Convince & Convert, a strategy consulting firm that owns the world’s #1 content marketing blog and the world’s top marketing podcast.
Jay is a Word-of-Mouth Marketing Hall of Fame inductee; voted one of the Top 50 Trustworthy Digital Marketing Experts; and is a go-to source for numerous news outlets.
Named “most likely to be a game show host” in high school, Jay is also a popular emcee and event host.
Turn Your Customers into Volunteer Marketers
Customer experience is how you make your customers feel. Great customer experience occurs when you exceed customer expectations. And when you do so, customers are COMPELLED to talk about you.
In this fast-paced, timely, dynamic presentation Jay teaches his customer experience excellence framework, showcasing how any business can turn customers into advocates.
With hilarious and poignant storytelling, Jay teaches attendees the three primary ways to use customer experience to trigger word-of-mouth, illustrates mistakes to avoid, and inspires audiences to put new strategies into practice immediately.
Hug Your Haters
How to Embrace Complaints and Keep Your Customers
Haters aren’t your problem … ignoring them is.
If it feels like there are more complaints than ever, and that you’re spending more time and money dealing with negativity and backlash, you’re right. But the rise of customer complaints is actually an enormous opportunity.
In this eye-opening presentation, Jay reveals brand-new, proprietary research into The Science of Complaints – why and where your customers complain, and how to turn customer service into a marketing advantage.
Why Smart Marketing is About Help not Hype
If you’re wondering how to make your company seem more exciting, you’re asking the wrong question.
You’re not competing for attention only against other similar products. You’re competing against your customers’ friends and family and viral videos and cute puppies.
To win attention today, you must ask a different question…“How can I help?”
Youtility will cause you to rethink everything you thought you knew about marketing. Filled with relevant examples, you’ll see why the Youtility system now powers the marketing programs of hundreds of major companies.