JB Wood

Speaker JB Wood technology and innovation keynotes

JB Wood

Speaker JB Wood technology and innovation keynotes

Speaker: JB Wood

Leading Technology Author and Thought Leader

Speech Topics Include:

  • B4B: How Technology and Big Data Are Transforming the Customer-Supplier Relationship
  • B4B: The Grand Bargain of IT

Keynote speaker J.B. Wood is president and CEO of the Technology Services Industry Association (TSIA). He is a frequent speaker and lead author of the best-selling books B4B (2013), Consumption Economics (2011), and Complexity Avalanche (2009). He has appeared in Fortune, The New York Times, The Wall Street Journal, and other leading publications. Through TSIA, Wood works with the tech industry’s largest companies and is considered one of the world’s top experts on next-generation cloud and XaaS business models.

In his latest book, B4B: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship, he envisions a next-generation tech industry where suppliers play an active, ongoing role in helping business customers achieve unparalleled outcomes from their technology investments. However these new roles radically alter how both tech suppliers and customers will operate and make money.

Wood works with senior executives of the world’s largest tech companies on strategies to extend their innovation platform beyond the product and into the customer experience, particularly in the age of cloud and managed services. Spearheading a broad agenda of vital strategic initiatives as technology services evolve in the 21st century, Wood has counseled hundreds of leading companies including Microsoft, Cisco, Ricoh, HP, Ericsson, and Oracle. He also co-founded the Service Research Innovation Institute (SRII) with IBM. He was formerly the CEO of Prognostics and executive vice president of InsightExpress.

B4B: How Technology and Big Data Are Transforming the Customer-Supplier Relationship

Tomorrow’s technology buyers will no longer be interested in paying to own and operate complex technology. Instead, they will pay to consume technology that leads to profitable business outcomes, a shift that is already wreaking havoc on the P&L and the business model of many traditional tech companies. Yet, at the same time, new SaaS companies are famously unprofitable. So what does the industry do? This powerful speech provides a much-needed prescription for how technology companies must transform for the age of “everything-as-a-service” to achieve sustainable growth and genuine profitability.

B4B: The Grand Bargain of IT

IT organizations everywhere are on the defensive. Business users and executives are increasingly making their own decisions about the technology services they want to consume in the cloud, citing IT as the “department of no.” At the same time, suppliers are gearing up to massively simplify the complexity they historically ignored and to help operate it remotely. So what should IT leaders do? Should they protect their traditional roles or watch while suppliers and business users supplant them via the cloud? Is IT ready and able to assume the strategy advisor role they have sought for so long? This speech frames in the opportunity for IT executives to deliver unparalleled ROI to their company by embracing new players in new roles and being the conductor, not the orchestra.


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