JB Wood

JB Wood is the president and CEO of the Technology Services Industry Association (TSIA) and a bestselling author who has revolutionized understanding of technology business models and customer success strategies. His pioneering work on the transition from product-based to service-based and subscription-based business models has guided thousands of technology companies through the most important transformation in the history of the technology industry.

The Authority on Technology Business Model Transformation

Wood’s books including Consumption Economics, B4B, and Technology-as-a-Service Playbook have become essential reading for technology executives navigating the shift from traditional product sales to subscription, XaaS, and outcome-based models. Through TSIA, he has access to data and insights from hundreds of the world’s leading technology companies, giving him unmatched visibility into the trends and benchmarks reshaping how technology is sold, delivered, and consumed.

Navigating the Shift to Subscription and Services

Wood’s presentations provide technology executives and customer success leaders with the frameworks for transforming their business models and growth strategies. His keynotes deliver expert insights on the transition from product to subscription and XaaS business models, building customer success organizations that drive retention and expansion revenue, technology business model transformation strategies and benchmarks, and the data-driven frameworks that help technology companies thrive in the as-a-service economy.

B4B: How Technology and Big Data Are Transforming the Customer-Supplier Relationship

Tomorrow’s technology buyers will no longer be interested in paying to own and operate complex technology. Instead, they will pay to consume technology that leads to profitable business outcomes, a shift that is already wreaking havoc on the P&L and the business model of many traditional tech companies. Yet, at the same time, new SaaS companies are famously unprofitable. So what does the industry do? This powerful speech provides a much-needed prescription for how technology companies must transform for the age of “everything-as-a-service” to achieve sustainable growth and genuine profitability.

B4B: The Grand Bargain of IT

IT organizations everywhere are on the defensive. Business users and executives are increasingly making their own decisions about the technology services they want to consume in the cloud, citing IT as the “department of no.” At the same time, suppliers are gearing up to massively simplify the complexity they historically ignored and to help operate it remotely. So what should IT leaders do? Should they protect their traditional roles or watch while suppliers and business users supplant them via the cloud? Is IT ready and able to assume the strategy advisor role they have sought for so long? This speech frames in the opportunity for IT executives to deliver unparalleled ROI to their company by embracing new players in new roles and being the conductor, not the orchestra.