Jia Jiang

Rising to notoriety with his most-viewed TED Talk (top 200 out of 60,000), What I Learned from 100 Days of Rejection, which became the basis for his bestselling book and #1 audio book, Rejection Proof: How I Beat Fear and Became Invincible Through 100 Days of Rejection, Jia Jiang has become the world’s foremost expert on rejection. A top-booked speaker, Jia is the sought-after authority on empowering confidence and resilience, overcoming one’s fear of rejection, and daring to be bolder in both life and career. His upcoming book, The Art of Achieving Ambitious Things (Simon & Schuster, May 2026), expands on his mission to help anyone overcome obstacles and achieve their dreams and goals by adopting his breakthrough One Action Goal system. Jia’s tenacious (and often, humorous)  journey from teenage Chinese exchange student to entrepreneur and high performance, personal development guru has captivated Fortune 500 audiences such as Google, Dell Technologies, Johnson & Johnson, Visa, Allstate and others. He consistently earns rave reviews and the personal thanks of audience members who credit Jia with changing their lives.

Did you hear the one about the guy that asked for a “burger refill” at a fast food restaurant? Got a flight attendant to let him grab the mic and address a plane full of passengers? Or, asked Krispy Kreme to make doughnuts in the shape of Olympic rings—and succeeded? These are just a few of the very creative—and sometimes, outrageous—asks that were part of Jia Jiang’s now legendary “100 Days of Rejection,” the blog that became the basis for his most-viewed TED Talk and bestselling book. Stories like this are an integral part of what Jia brings to the speaking stage, along with remarkable journey of an ambitious teenager from Beijing who longed to be an entrepreneur like his idol, Bill Gates, and followed his dream by becoming an exchange student in the U.S. (only to find himself in rural Louisiana teaching himself English).

Today, in addition to writing his new book, The Art of Achieving Ambitious Things (Simon & Schuster, May 2026), speaking, and blogging, Jia Jiang (pronounced Jah Jahng) has achieved his dream of becoming an entrepreneur. He is the CEO and owner of Rejection Therapy, a website that provides inspiration, knowledge and products to help people overcome their fear of rejection. He is also the CEO and founder of Wuju Learning (Wuju means “fearless” in ancient Chinese), a company that trains organizations to become fearless through rejection training. In 2022, he became a Board Member of LifeHikes®, a global professional development company that has been called the “secret weapon” of companies like Alibaba, Facebook, Dropbox, and Google. Prior to taking the life-altering risk of becoming an entrepreneur, he worked in the corporate world at Dell Technologies and LinkedIn.

Jia’s powerful and empowering story has been shared across business and popular media, including NPR, Bloomberg Businessweek, The Guardian, CNN, TIME Magazine, Inc., and others.

He holds a Bachelor of Computer Science from Brigham Young University and a Master of Business Administration from Duke University.

Resilience Through Rejection

For too many of us, the fear of rejection is the #1 obstacle to achieving our goals and dreams. It’s our natural tendency to avoid the risk of rejection, even when it’s detrimental to our businesses, careers, and lives. Nobody knows this like entrepreneur Jia Jiang. To overcome his own fear of rejection, he conducted an experiment in which he purposely sought it out every day for 100 days. From asking complete strangers for $100 to requesting a “burger refill” at a fast food restaurant, Jia’s experiences (and surprising results) became the basis for one of the most-watched TED Talks of all time (top 200 out of 60,000) and the bestselling book: Rejection Proof.  It also transformed Jia Jiang into the world’s foremost authority on rejection. In this engaging presentation, Jia shares insightful—and often laugh-out-loud—stories from his 100 Days of Rejection. Audiences learn how to become more resilient and make becoming rejection-proof their superpower for success in life. He also explores the basic principles of turning a NO into YES, as well as how to get more YESes. By transforming a keynote speech into a unique and  inspiring experience, Jia has earned rave reviews from Fortune 500 audiences and praise from individuals who have thanked him for changing their lives.

The Art of Achieving Ambitious Things

Why do we usually fail in achieving our goals? “The bigger the outcome, the bigger the failure rate,” says Jia Jiang. “That’s why New Year’s resolutions usually fail, and why businesses always get too busy to stay focused.” Jia’s proven solution: simplify success by relentlessly focusing on one thing—what he has named the One Action Goal. Drawing from his upcoming book, The Art of Achieving Ambitious Things (Simon & Schuster, May 2026), and more than a decade of coaching clients to success, Jia provides a playbook for achieving any personal, professional, or organizational goal. Determined to put success within everyone’s reach, Jia shares his One Action Goal System, including:

• Turning ambitious objectives into your One Action Goal
• Routinizing your dreams and fail-proofing your environment
• Using your One Action Plan to accelerate your ideas
• Developing radical focus on your One Action Goal
• Overcoming barriers to achievement with a framework for success

Highlighted by Jia’s signature humor and storytelling talent made famous in his “100 Days of Rejection” TED talk and acclaimed book, Rejection Proof, this highly motivational talk outlines a path to success that anyone can achieve. Audiences are electrified by Jia’s passion for empowering their dreams—gaining game-changing tools that they can immediately put into action.

Keynote Add-On: 28-Day Rejection Therapy™ Sales Training

In four weeks, Jia will take your team on a one-of-a-kind journey – a sales training program that is wholly action-based. It asks your team to seek, confront, and overcome rejection. It aims to increase sales volume and teach your team how to handle rejection. Rejection Therapy™ Sales Training is fun and camaraderie-building and directly improves your bottom line within 28 days.

The training program includes:

• One 45-minute group coaching and one 30-minute halfway Q&A
• 28 days of client outreach challenge to build rejection muscle
• Daily accountability check-ins through texting with my team
• Personalized progress tracking
• Daily accountability check-ins through texting

Workshop: The Power of Rejection

Based on his #1 bestselling book – Rejection Proof, this workshop takes a deep dive into rejection-proof principles to expose attendees to techniques in overcoming fears. The audience will learn to turn rejection to advantage, how to give rejections, and to get more acceptances. They will also go through “Rejection in the Wild” – an unforgettable, real-life rejection-seeking exercise. This workshop is 1-4 hours long.