Joe Pine

Joe Pine is the co-author of The Experience Economy, a groundbreaking book that fundamentally changed how businesses think about creating value, and a co-founder of Strategic Horizons LLP. He speaks on experience design, authenticity, and the transformation economy, helping organizations move beyond products and services to create compelling experiences that customers value. Joe’s frameworks have been adopted by companies worldwide seeking to differentiate through memorable, engaging offerings.

Author & Thought Leader
Joe and co-author James Gilmore pioneered the concept that work is theatre and every business a stage. The Experience Economy became a bestseller that was named one of the top business books of the year by Amazon and featured in a TIME magazine cover story. Their follow-up, Authenticity: What Consumers Really Want, explored the growing demand for genuine experiences in a world of increasing commoditization. Both books have been translated into numerous languages and are used in MBA programs worldwide.

Advisor & Speaker
As co-founder of Strategic Horizons, Joe advises Fortune 500 companies and entrepreneurial startups on conceiving and designing new ways of adding value to their economic offerings. His work spans industries from hospitality to healthcare to financial services. His keynotes deliver transformative frameworks for experience design, building authentic brands, and creating the kind of customer-centered innovation that drives sustainable competitive advantage.

Infinite Possibility: Creating Customer Value Through Digital Technology

The explosion of digital technology in the lives of consumers requires a new way of thinking about how to use that technology to create economic value. To remain relevant, companies must incorporate technology to create innovative new offerings and super-charge their marketing efforts experiences. In this mind-expanding session, Joe Pine provides a new way of thinking to help explore the infinite possibility for creating customer value on the digital frontier.

Welcome to the Experience Economy

Apple Stores, Build-a-Bear Workshop, Cirque du Soleil, ING Direct Café, the Geek Squad. Do these companies conjure up images of mere goods and services, or do they invoke something more—something visceral?  Welcome to the Experience Economy, where businesses must form unique connections in order to secure customer affections—and ensure economic vitality.  In this thought-provoking speech, Joe Pine takes this enduring idea and enriches its application to the demands of today’s increasingly time-starved world. With both new models, refreshed examples, and an insightfully different perspective for our digital age, this presentation offers a practical approach for helping companies engage customers in personal and memorable ways.

Get Real: The Authenticity Imperative

In a world filled with ever more mediated and staged experiences ― an increasingly unreal world ― consumers are now making decisions based on how real they perceive various offerings to be. As a result, enterprises must become adept at rendering authenticity.  Finding ways to tap into this emerging sensibility will become essential for success in the years and decades to come.  These new ideas will truly help businesses discover who and what they are — and what they are not — and discover how best to portray that to customers.

The Experience IS the Marketing

An unblushing look at the failure of traditional marketing and what will replace it.  Joe will share real-world examples, unveil our insightful Location Hierarchy Model, and make the case for the emergence of a new executive – the Chief eXperience Officer (CXO).

Understanding Customer Sacrifice

Customer Sacrifice is the gap between what customers settle for and what they want exactly.  Joe will detail his model for rethinking the traditional metric of customer satisfaction and help the audience discover hidden opportunities for innovation and differentiation.

Mass Customization

The most innovative companies are rapidly embracing a new paradigm of management — mass customization — which allows them the freedom to create greater individuality in their products and services at desirable prices.  Based on Joe Pine’s pioneering 1993 book, Mass Customization: The New Frontier in Business Competition.