01 Jul Joe Pine
Speaker: Joe Pine
A writer and veteran consultant to entrepreneurs and executives
- Infinite Possibility: Creating Customer Value Through Digital Technology
- Welcome to the Experience Economy
- Get Real: The Authenticity Imperative
- The Experience IS the Marketing
- Understanding Customer Sacrifice
- Mass Customization
Speaker Joseph Pine II is an author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is a cofounder, with James H. Gilmore, of Strategic Horizons, a thinking studio that helps businesses conceive and design new ways of adding value to their economic offerings.
Keynote speaker Joe Pine and Gilmore most recently coauthored Authenticity: What Consumers Really Want (Harvard Business Review Press, 2007), which was named one of the top 10 business books of the year by Amazon.com and was featured in a March 2008 cover story in Time magazine on “10 ideas that are changing the world.” Authenticity followed the bestselling The Experience Economy: Work Is Theatre & Every Business a Stage (Harvard Business Review Press, 1999), which demonstrated that companies today must offer not only goods and services but also experiences — memorable events that engage each customer in an inherently personal way. Pine also wrote Mass Customization: The New Frontier in Business Competition (Harvard Business Review Press, 1993), which details the shift from mass-producing standardized offerings to mass-customizing goods and services that efficiently fulfill the wants and needs of individual customers.
Infinite Possibility: Creating Customer Value Through Digital Technology
The explosion of digital technology in the lives of consumers requires a new way of thinking about how to use that technology to create economic value. To remain relevant, companies must incorporate technology to create innovative new offerings and super-charge their marketing efforts experiences. In this mind-expanding session, Joe Pine provides a new way of thinking to help explore the infinite possibility for creating customer value on the digital frontier.
Welcome to the Experience Economy
Apple Stores, Build-a-Bear Workshop, Cirque du Soleil, ING Direct Café, the Geek Squad. Do these companies conjure up images of mere goods and services, or do they invoke something more—something visceral? Welcome to the Experience Economy, where businesses must form unique connections in order to secure customer affections—and ensure economic vitality. In this thought-provoking speech, Joe Pine takes this enduring idea and enriches its application to the demands of today’s increasingly time-starved world. With both new models, refreshed examples, and an insightfully different perspective for our digital age, this presentation offers a practical approach for helping companies engage customers in personal and memorable ways.
Get Real: The Authenticity Imperative
In a world filled with ever more mediated and staged experiences ― an increasingly unreal world ― consumers are now making decisions based on how real they perceive various offerings to be. As a result, enterprises must become adept at rendering authenticity. Finding ways to tap into this emerging sensibility will become essential for success in the years and decades to come. These new ideas will truly help businesses discover who and what they are — and what they are not — and discover how best to portray that to customers.
The Experience IS the Marketing
An unblushing look at the failure of traditional marketing and what will replace it. Joe will share real-world examples, unveil our insightful Location Hierarchy Model, and make the case for the emergence of a new executive – the Chief eXperience Officer (CXO).
Understanding Customer Sacrifice
Customer Sacrifice is the gap between what customers settle for and what they want exactly. Joe will detail his model for rethinking the traditional metric of customer satisfaction and help the audience discover hidden opportunities for innovation and differentiation.
The most innovative companies are rapidly embracing a new paradigm of management — mass customization — which allows them the freedom to create greater individuality in their products and services at desirable prices. Based on Joe Pine’s pioneering 1993 book, Mass Customization: The New Frontier in Business Competition.