John Krubski

John Krubski has described himself, accurately, as a futurist with his feet on the ground. For more than 25 years he has been helping organizations — from DreamWorks and Mercedes-Benz to National Grid and the Guardian Life Insurance Company — think their way into a better future using original research and proprietary decision-making frameworks. As founder and CEO of ITLCInsights and founder of the Institute for Applied Decisional Sciences, Krubski speaks on consumer trends, generational dynamics, marketing, and the cultureography of American decision-making. He is author of Cracking the America Code, grounded in original research across more than 35,000 Americans.

Thinking Whole
Krubski’s signature keynote, Thinking Whole, is a 45-minute system for creative critical thinking that he offers with a bold guarantee: put your team in a room with him for one day and he will deliver a consensus, a vision, and an action plan — or you do not pay. His proprietary Index of What Matters Most has increased direct marketing response rates by as much as 500 percent for clients across industries.

The America Code
Krubski’s research on the eight Cultureographies of American consumers, shoppers, employees, and voters offers strategists a framework unlike anything produced by conventional market research. He has been a rated top speaker at Global Shop, LIMRA, and the New York Small Business Expo.

John Krubski delivers keynotes on consumer trends, marketing strategy, generational dynamics, and innovation through creative decision-making.

What does John Krubski speak about?

John Krubski is a working consultant and professional speaker with significant experience in marketing and futurism, CEO and founder of ITLCInsights, offering actionable strategies for innovation, change management, and thought leadership. He speaks on trend-spotting and change management, drawing on his developed “Index of What Matters Most” and more than three decades helping companies make sense of data in an age of information overload.

What is John Krubski’s background?

John Krubski is known for: CEO and founder of ITLCInsights, developer of the “Index of What Matters Most,” author of Cracking the America Code, former roles at Yankelovich Research and the Television Bureau of Advertising.

Who books John Krubski to speak?

Meeting planners book John Krubski for innovation and strategy conferences that want a practical futurist with a specific, proprietary measurement tool (the Index of What Matters Most), not abstract trend forecasting.

The future, innovation, and change 

a new view on how to get there that includes a formula for the future

New insights into small business USA

practical information and new ideas on how to manage or market to small business America

THE AMERICA CODE 

How it plays out in management, marketing, politics, society, and more

The Gen6 Factor 

A comprehensive new view of America’s 6 contemporaneous generations and how that affects….. everything!

American Egonomics 

How the economy is a figment of our collective imagination, how we continually afflict ourselves with what we believe, and more

Retail 2.0

Why the time has come to build brands at retail and how to do that through Brand-Active Shopper Communications

Persuasion 2.0 

A whole new set of insights and tools to get people to do what you want them to do grounded in original research and perspectives

Thought leadership Marketing 

How to use what you know to differentiate yourself without spending a fortune on advertising