Joseph Coughlin

Joseph Coughlin is the founding director of the MIT AgeLab and one of the world’s foremost authorities on the longevity economy, aging demographics, and the massive business opportunity they represent. His groundbreaking research has redefined how business leaders think about older adults — not as a burden but as the fastest-growing and most affluent consumer segment in history.

Redefining the Business of Aging

Dr. Coughlin leads the MIT AgeLab, which conducts research on how demographic change, technology, social trends, and consumer behavior will shape the business landscape for decades to come. He is the author of The Longevity Economy: Unlocking the World’s Fastest-Growing, Most Misunderstood Market, which challenges conventional assumptions about aging and reveals the enormous opportunities for organizations that understand this demographic shift. His work spans technology, healthcare, financial services, and consumer products.

The Longevity Economy Is the Biggest Opportunity in Business

Coughlin’s presentations equip leaders with the insights needed to design products, services, and experiences that meet the real needs and desires of an aging population. His keynotes deliver compelling insights on the massive economic opportunity of the longevity economy, designing products and services for an aging population, technology and innovation in aging and healthcare, and why organizations that understand demographic change will dominate the next era of business growth.

What does Joseph Coughlin speak about?
Joseph Coughlin speaks on longevity, the aging consumer, and the enormous market opportunity created by shifting global demographics. His keynotes show organizations how the longevity economy — consumers over 50 who control the majority of U.S. discretionary spending — is reshaping product design, customer experience, and workforce strategy.

What is Joseph Coughlin’s background?
Coughlin founded the MIT AgeLab, one of the world’s leading research centers on aging, technology, and behavior. He is the author of The Longevity Economy and has advised governments, corporations, and insurers worldwide on the implications of an aging population.

Who books Joseph Coughlin to speak?
Meeting planners book Joseph Coughlin for financial services, healthcare, retail, and senior living industry audiences where the longevity economy is a strategic priority rather than a demographic footnote.

• The Longevity Bonus
• Disruptive Demographics
• The New Style Of Aging

• Active Aging

• MIT Agelab