Michael Wesch

After spending two years studying the implications of writing on a remote indigenous culture in the rain forest of Papua New Guinea, Wesch turned his attention to the effects of social media and digital technology on global society. His videos on culture, technology, education, and information have been viewed by millions, translated in over 15 languages, and are frequently featured at international film festivals and major academic conferences worldwide.

Wesch has won several major awards for his work, including a Wired Magazine Rave Award, and he was recently named an Emerging Explorer by National Geographic. He has also won several teaching awards, including the 2008 CASE/Carnegie US Professor of the Year for Doctoral and Research Universities.

Our Mediated Culture & What It Means for Marketers

It took tens of thousands of years for writing to emerge after humans spoke their first words. It took thousands more before the printing press and a few hundred again before the telegraph. Yet today, a new medium of communication emerges every time somebody creates a new web application. A Flickr here, a Twitter there… and a new way of relating to others emerges, and along with it new types of conversation, affiliations, and collaboration. Using examples from anthropological fieldwork in Papua New Guinea, YouTube, university classrooms, and projections into the future, professor and keynote speaker Michael Wesch offers a fascinating look at the often-unnoticed but profound ways in which media “mediate” our culture and transform the way brands and companies need to consider how they relate to their clients and consumers.

From Knowledge to Knowledge-able: Learning in New Media Environments