01 Jun Mike Maddock

Speaker: MIKE MADDOCK
Founding Partner & CEO of Maddock Douglas, Serial Entrepreneur, Inventor, and Writer
Speech Topics Include:
- The Future of Professional Advice – 5 Bold Predictions
- The Crisis Cocktail
- Balancing Imagination & Execution
- Plan D – Empowering Disruptors
Mike Maddock is an entrepreneur, inventor, and the founder of Maddock Douglas, one of the nation’s leading innovation consulting firms that has helped launch over one billion dollars in new products and services for some of the world’s most admired brands. A bestselling author and sought-after keynote speaker, he has spent over 25 years helping organizations unlock the secrets of serial innovators.
The Innovation Whisperer
Maddock has dedicated his career to understanding why some people and organizations consistently innovate while others struggle. His bestselling books, including Brand New: Solving the Innovation Paradox and Free the Idea Monkey, provide practical frameworks for turning ideas into market-ready products and services. Through Maddock Douglas, he has worked with Fortune 500 clients across financial services, healthcare, technology, and consumer products.
Making Innovation Systematic and Repeatable
What sets Maddock apart is his ability to demystify innovation and make it accessible to any organization. His keynotes combine entertaining storytelling with research-backed insights on how to build innovation cultures, overcome the organizational antibodies that kill new ideas, and develop the entrepreneurial mindset that drives growth. He shows audiences that innovation is not a mysterious gift but a systematic discipline that can be learned, practiced, and scaled across any enterprise.
The Future of Professional Advice – 5 Bold Predictions
As the saying goes, “All of us, are smarter than any of us.” Mike uses the wisdom of the crowd to predict the post-pandemic future of professional advice. This presentation is based on the data from two, privately commissioned, prediction market studies. The studies reveal shocking and critical insights about the future of professional advice. Who will we go to for advice when we make our important financial decisions? How, when, and why will we pay for advice? How do advisors and consumers view the role of technology in the future? Which industries will expand and why? How do Millennials, Boomers, Gen-X and Advisors see the future differently?
Mike uses humorous stories backed by fresh data to reveal an unexpected but opportunistic future for innovative advisors, consumers, and companies.
Key takeaways include:
- Learn how dramatically different Boomers and Millennials will engage with advisors
- Advisors are now expected to expand their services––learn how and why
- Technology just became more important than your brand. Advisors tell you why.
The Crisis Cocktail
The Crisis Cocktail is a speech based on Mike’s newest book (due out early 2023). It is a guide to how leaders make deliciously difficult decisions.
Key takeaways include:
- Learn the three most destructive and constructive roles leaders play in decision making
- Understand the simple prioritization process leaders employ to work on the essential, not the urgent
- Understand how to establish the “Creator’s Impulse” when your company, your team or your family needs a leader the most.
Balancing Imagination & Execution
Is your team better at creating big ideas or masterful execution? This fun and interactive keynote speech is based on Mike’s bestselling book Free the Idea Monkey to focus on what matters most. Your team will see how the most successful companies manage the healthy and essential tension between the divergent and convergent thinkers on your team; The Idea Monkeys and the Ringleaders. In the end, they will realize that everyone is a hero in this story.
Key takeaways include:
- How to identify the ideas that will create the biggest impact
- Simple processes to maintain the proper balance between ideas and execution
- Why Idea Monkeys and Ringleaders are both essential to create disruption
- The innovation portfolio model that leading companies use to maintain balance
- Techniques to get the most out of your visionaries and operators
Plan D – Empowering Disruptors
What do Oprah Winfrey, Elon Musk, Richard Branson and Walt Disney have in common? They are all Disruptors, which means they know how to blow sh** up for the good of the whole.
Do you?
Boxer Mike Tyson famously said, “Everyone has a plan until you get punched in the mouth.” Today, leaders are being “punched in the face” by the confluence of game-changing technology, aggressive entrepreneurs and impatient consumers. This leaves winning leaders with three choices: They can be the Disruptors themselves, partner with Disruptors, or learn how to manage Disruptors even better.
This keynote presentation is based on Mike’s best-selling book Plan D. It is a highly entertaining talk that focuses on the unexpected, amusing and replicable superhero powers of business Disruptors. Mike will teach you how to dream, drive and deliver like the “crazy ones.”
Key takeaways include:
- The three keys to being the Disruptor—not the disrupted
- Disruptor frameworks that you can easily “parallel engineer” (read: steal)
- How Disruptors find a yin for their yang
- Why Disruptors believe in ghosts (and you should too)





