08 Jul Paco Underhill
Speaker: Paco Underhill
The founder and Managing Director of Envirosell, customer behavior and retail trends expert
Speech Topics Include:
- Consumer Behavior
- Retail Trends
- Shopping Patterns
- Positioning
- Financial and Banking consumer trends
- The Consumer of the 21st Century
- Marketing
Keynote speaker Paco Underhill is the founder and Managing Director of Envirosell, a New York based research and consulting firm with offices around the world. Underhill has spent more than 25 years conducting research on the different aspects of shopping behavior, earning his status as a leading expert and pioneer in the field. Paco helps companies understand what motivates the behaviors of today’s consumer. His research shows how today’s retail world is ruled by factors such as gender, “trial and touch” and human anatomy. He is an insightful and captivating speaker, who frequently presents to trade associations and professional groups about the methodology and findings of his research.
Speaker Paco Underhill and Envirosell have been profiled by major publications, such as, The New Yorker, Fortune, Fast Company, Business Week and Smithsonian Magazine, and have been featured on ABC’s 20/20, and CBS’s 48 Hours. Paco is a regular contributor to NPR and BBC Radio. His columns and editorials have appeared in the New York Times, London Times, Wall Street Journal, and the Christian Science Monitor. His first book, Why We Buy: The Science of Shopping has been published in 25 languages, and has sold more copies than any other retail book in history. His second book, entitled Call of the Mall: The Geography of Shopping, was released in February 2004 by Simon & Schuster.
- Founder of Envirosell, a New York-based research and consulting firm with offices around the world
- Leading expert and pioneer on consumer behavior
- Helps stores, banks, consumer product manufacturer’s, cultural institutions, and public and commercial space developers understand what motivates the behaviors of today’s consumer
- Spent more than 25 years conducting research on the different aspects of shopping behavior
- Envirosell and Underhill have been profiled in major publications, such as The New Yorker, Fast Company, and The Christian Science Monitor
- His book Why We Buy: The Science of Shopping has been published in 24 languages. His second book Call of the Mall was released in February, 2004 (paperback release 1/03/2005
Consumer Behavior
Retail Trends
Shopping Patterns
Positioning
Financial and Banking consumer trends
The Consumer of the 21st Century
Marketing
