Patty Azzarello

Patty Azzarello helps leaders get things done and become more effective through practical frameworks developed during her tech executive career. She speaks on strategic execution and cutting through organizational complexity and advancing your career strategically. Drawing from becoming youngest general manager at HP and other executive roles Patty understands what separates leaders who deliver results from those stuck despite intelligence and effort. Her insights address the real challenges leaders face beyond textbook theories. Organizations value Patty’s emphasis on ruthless prioritization. She shows how trying to do everything ensures nothing gets done well and how strategic leaders choose what not to do as carefully as what to pursue. Her frameworks help teams focus finite resources. Her presentations address the three critical domains of leadership success she calls the Three Peaks: knowing how to do the job, knowing how to get it done politically, and knowing how to make yourself visible. Most focus only on first domain wondering why careers stall. Patty discusses navigating organizational politics without becoming Machiavellian manipulator. She demonstrates how understanding informal power structures and building alliances and managing upward enables getting important work approved and resourced. What makes Patty effective is practical approach grounded in experience. Rather than academic theories she provides battle-tested frameworks she used leading large organizations. Her advice works because it reflects real constraints leaders face. Beyond strategy Patty addresses personal effectiveness and time management and saying no strategically. She shows how leaders drown in busy work that feels productive but doesn’t advance important objectives without discipline protecting time for strategic priorities. Patty discusses communication skills leaders need including influencing without authority and presenting to executives and crafting messages that resonate with different audiences. Her frameworks improve how leaders share ideas to increase adoption. Her books including Rise and Move provide additional frameworks for career advancement and organizational change. She combines leadership development with career strategy recognizing people must manage both to succeed. Companies wanting leadership development and individual contributors becoming leaders and executives seeking to increase effectiveness and organizations where good strategies fail in execution find Patty’s frameworks valuable for cutting through complexity and politics to focus on what actually matters for delivering results and advancing strategically.

Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor. She has more than 25+ years of experience working in high tech and business. She has held leadership roles in General Management, Marketing, Software Product Development and Sales. She has been successful in running and transforming large and small businesses, and has significant international management experience.

Patty Azzarello became the youngest general manager at HP at the age of 33. She ran a $1B software business at the age of 35 and became a CEO for the first time at the age of 38 (without turning into a self-centered, miserable jerk). Patty was recently featured in Forbes magazine in a column called Women We Love.

Patty’s prior roles have included: Vice President and General Manager of HP OpenView, Chief Marketing Officer for Siebel Systems, and President and CEO of Euclid Software.

Patty Azzarello is the founder of Azzarello Group, which works with CEOs and leadership teams to help their businesses (and people) get better at what they do. She is the author of the best selling book RISE: 3 Practical Steps to Advancing Your Career, Standing Out as a Leader (and Liking Your Life).

The Growth Trap:
5 Persistent Obstacles to Growth – How to Spot and Beat Them

Business Impossible: 
How the Best Business Leaders Win Where Others Have Failed

Leading Transformation: 
Getting Your Whole Organization Ready, Willing and Able to Do New Things

Building Professional Credibility: 
How to Build a Strong Executive Presence and Inspire Action

Succeed at Work AND Like Your Life:
Tune your work to have greater business value and be more satisfying