Patty Azzarello

Patty Azzarello

Speaker: Patty Azzarello

CEO, Business Advisor, Author, Speaker. Useful, practical, Expert in leading organizations that can execute


  • The Growth Trap:
  • Business Impossible:
  • Leading Transformation:
  • Building Professional Credibility:
  • Succeed at Work AND Like Your Life

Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor. She has more than 25+ years of experience working in high tech and business. She has held leadership roles in General Management, Marketing, Software Product Development and Sales. She has been successful in running and transforming large and small businesses, and has significant international management experience.

Patty Azzarello became the youngest general manager at HP at the age of 33. She ran a $1B software business at the age of 35 and became a CEO for the first time at the age of 38 (without turning into a self-centered, miserable jerk). Patty was recently featured in Forbes magazine in a column called Women We Love.

Patty’s prior roles have included: Vice President and General Manager of HP OpenView, Chief Marketing Officer for Siebel Systems, and President and CEO of Euclid Software.

Patty Azzarello is the founder of Azzarello Group, which works with CEOs and leadership teams to help their businesses (and people) get better at what they do. She is the author of the best selling book RISE: 3 Practical Steps to Advancing Your Career, Standing Out as a Leader (and Liking Your Life).

The Growth Trap:
5 Persistent Obstacles to Growth – How to Spot and Beat Them

Business Impossible: 
How the Best Business Leaders Win Where Others Have Failed

Leading Transformation: 
Getting Your Whole Organization Ready, Willing and Able to Do New Things

Building Professional Credibility: 
How to Build a Strong Executive Presence and Inspire Action

Succeed at Work AND Like Your Life:
Tune your work to have greater business value and be more satisfying


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