Robert Cialdini

Robert Cialdini is the Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and the author of Influence: The Psychology of Persuasion, one of the most important books ever written on the science of human behavior. His identification of the six principles of persuasion has fundamentally shaped how the world understands marketing, sales, negotiation, and communication.

The Godfather of Influence

Dr. Cialdini’s research has been cited tens of thousands of times and his books have sold millions of copies in dozens of languages. His six principles of influence, including reciprocity, commitment, social proof, authority, liking, and scarcity, have become foundational concepts in marketing, sales, and behavioral science. His follow-up book Pre-Suasion expanded his work to show how the moments before a message is delivered can dramatically affect its impact.

The Science of Ethical Persuasion

Cialdini’s presentations provide audiences with scientifically validated, immediately actionable strategies for increasing their influence ethically and effectively. His keynotes deliver proven strategies for applying the six principles of influence in business and sales, ethical persuasion techniques that increase agreement and action, Pre-Suasion strategies for priming audiences before delivering your message, and the science-backed frameworks that help leaders communicate more persuasively.

Influence: The Ultimate Power Tool

What does scientific research tell us about the persuasive approaches that make people most likely to say yes to requests? How can we use this research ethically and effectively?

Weaving compelling stories with evidence-based statistics makes this keynote program memorable and immediately applicable. Dr. Cialdini identifies and explains the six universal principles of persuasion that move others toward “yes.”

Influence During Times of Uncertainty

In today’s uncertain environment, the need for simultaneously effective and ethical influence is necessary, pertinent, and now more vital than ever to our success. During this profound keynote presentation, Dr. Cialdini briefly reviews six research-based universal principles of influence. He focuses on those principles that are most effective during conditions of uncertainty and that leaders can employ to bring about positive and lasting change among individuals, both inside and outside their organizations.

Leadership Through the Power of Persuasion

In his keynote presentation, Dr. Cialdini extracts from this formidable body of work the six universal principles of influence – those that are so powerful they generate desirable change in the widest range of circumstances.

The Power of “WE”

This unique keynote presentation explores what scientific research demonstrates about the ability of certain relationships (labeled “We” relationships) to facilitate our goals. Dr. Cialdini skillfully interprets the implications of “We” relationships both inside and outside the organization.

Yes! – Proven Ways to Become More Persuasive

“Yes!” It’s one of the simplest words in our language. But, arranging to hear it from colleagues, clients, customers, and even family members is not simple at all—at least not without knowing certain secrets of the persuasion process. The dual purpose of this program is to reveal a valuable set of these powerful secrets to participants and to do so in a way that will enable them to achieve their professional goals more rapidly.

Building Trust Through Influence

It is through the influence process that we generate and manage change. Like most things, the process can be handled poorly or well. It can be employed to foster growth and to move people away from negative choices and in more positive directions, thereby creating the conditions for new change opportunities. Or, it can be used clumsily, reducing the chance for genuine movement and, in the worst of cases, boomeranging into conflict and resentment.