Simon Sinek

Simon Sinek is the author of Start With Why and one of the most influential voices on leadership and purpose in business today. His TED Talk ‘How Great Leaders Inspire Action’ has been viewed over 60 million times, making it the third most-watched TED Talk ever. Simon speaks on leadership, inspiration, and building organizations that thrive, helping leaders discover and communicate their ‘why.’

Visionary Thinker & Creator of the Golden Circle

A trained ethnographer, Simon has devoted his life to understanding why people and organizations do what they do. He discovered the Golden Circle and popularized the concept of Why—the purpose, cause, or belief that drives us. The Golden Circle is a naturally occurring pattern grounded in human decision-making biology that explains why we’re inspired by certain leaders, messages, and organizations.

Global Leadership Authority

Simon’s unconventional views on business and leadership have earned him invitations from Microsoft, 3M, the US Military, Members of Congress, NASA, the United Nations, and the US Air Force senior leadership. He advises the RAND Corporation on military innovation and planning and works with the Education for Employment Foundation to create opportunities in the Middle East.

Author, Educator & Media Contributor

Author of Start With Why: How Great Leaders Inspire Everyone to Take Action, Simon speaks globally and contributes to The New York Times, Wall Street Journal, NPR, and Bloomberg Businessweek. He teaches graduate-level strategic communications at Columbia University and makes regular media appearances including MSNBC’s Your Business.

The Infinite Game

How can we win a game that has no end? The simple answer is we can’t. However, that’s exactly what so many companies are trying to do. The problem is, there is no such thing as “winning business.” In a game with no finish line and no agreed upon rules or metrics it is impossible to “be number one,” “be the best” or “beat our competition.” In this Infinite Game, there is only ahead and behind. Leaders of organizations must understand the rules of the Infinite Game. Failure to do so dramatically increases the chance that they will set themselves on a path that eventually drains them of the will and resources to play at all. Eventually they will drop out of the game and no one will care. Their competition will just keep playing without them. In his talk, Simon explores how understanding the rules of the Infinite Game is essential if any leader wants to stay ahead and outlast any competitor…forever.

Start With Why

Why are some organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

Any organization can explain what it does; some can even explain how they do it; but very few can clearly articulate WHY they do it.

Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY, those who have a clear vision as to why they are doing what they do, inspire others. The people that follow them don’t do so because they have to, they do so because they want to.

Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to articulate your WHY and how to use that as a starting off point to inspire others and achieve success.

Simon Sinek shows audiences:

• That it doesn’t matter what you do, it matters why you do it
• How to be open to new ideas and look at old ideas through a new lens
• To understand that employees are the backbone of any business and the key to success
• Why some organizations are more innovative, more profitable, command greater loyalties from customers and employees alike and are able to repeat their success over and over (and how you can, too)